Freshteam

Product Marketing Specialist (Belfast)

Belfast, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own product messaging and GTM execution for new features, ensure cross-functional alignment with product, sales, digital, content, and brand, and drive messaging effectiveness with lightweight testing and reporting.

  • Product Messaging & GTM: Shape value propositions, launch communications, and buyer enablement across channels.
  • Cross-Functional Orchestration: Coordinate launches with Product, Sales, Digital, Content, and Brand teams.
  • Performance Insight: Track KPIs, derive learnings, and spot opportunities for stronger positioning and new campaigns.

Job Description

  • Product Marketing & Messaging: Support the development and refinement of product messaging and value propositions in partnership with the Head of Marketing
  • Translate product features into clear customer benefits and compelling marketing narratives
  • Support the creation and maintenance of product positioning, key messages, and buyer persona documentation
  • Ensure consistency of messaging across campaigns, channels, and customer touchpoints
  • Go-To-Market Campaign Support: Support the planning and execution of GTM activity for new product features and launches
  • Coordinate campaign delivery across Product, Sales, Digital, Content, and Brand teams
  • Contribute to integrated campaigns across digital, email, content, PR, events, and partner channels
  • Support product launch communications including announcements, landing pages, and customer messaging
  • Sales Enablement & Internal Launch Support: Support the creation of sales enablement materials
  • Work with Sales and Customer Success teams to ensure they are equipped with the right messaging and product information
  • Degree in Marketing, Communications, Business, or a related field (or equivalent experience)
  • Strong experience in product marketing, campaign marketing, or a similar role
  • Experience supporting GTM campaigns and/or product launches
  • Comfortable working cross-functional with teams such as Product, Sales, and Digital
  • Strong written communication and copywriting skills
  • Analytical mindset with experience tracking campaign performance and reporting on KPIs
  • Confident managing multiple priorities in a fast-paced environment
  • Proactive, organised, and able to work independently while collaborating closely with senior stakeholders
  • Experience in a tech or SaaS business environment
  • Fluency in additional languages (Italian, Spanish, German) is a plus, but not essential
  • A collaborative and supportive culture and working environment
  • Competitive salary
  • Vitality healthcare
  • Standard pension and holidays
  • Death in Service
  • Wellbeing hub
  • Professional development opportunities

Freshteam

FreshTeam is a messaging app that saves mobile teams time. You see your team on a map, have group calls, and do other amazing things not possible with texts or email.

Founded in 2016
1 employees

Headcount Trend

Current headcount: ~1