Senior Product Marketing Manager (f/m/d)
apaleo
London, UK (Remote)
In-houseSenior level
1 day ago
Product Marketing Manager
UK (Remote)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own the translation of customer and market insight into clear value propositions and compelling product narratives, driving commercial decisions and go-to-market alignment across multiple products and channels.
- Turn customer needs and market signals into positioning, messaging, and packaging that open new routes to market.
- Represent the voice of the customer in product, marketing, and sales conversations to shape launches and collateral.
- Coordinate across product, pricing, and GTM teams to ensure commercially and operationally ready offerings and ongoing portfolio growth.
Job Description
- Develop a deep, continuous understanding of customers, partners, and the broader market through engagement, research, and data.
- Identify unmet and emerging customer needs and translate these into commercial opportunities — better positioning, new packaging, clearer messaging, or new routes to market.
- Act as a voice of the customer within commercial and marketing conversations, ensuring insight informs how we talk about, package, and sell our products.
- Share customer and market intelligence regularly across the business, helping teams stay close to what customers value and where the market is moving.
- Develop and maintain clear positioning, messaging, and value propositions across the product portfolio.
- Translate product capabilities and innovations into compelling, outcome-led customer narratives.
- Ensure product narratives are consistent and clear across customer-facing channels and internal materials.
- Own messaging, collateral, and go-to-market activity for product launches, updates, and priority campaigns.
- Define, brief, and maintain core product marketing assets — product pages, launch briefs, sales enablement materials, and product summaries.
- Partner with product, sales, and marketing teams to ensure launches are commercially ready as well as operationally ready.
- Experience in a product marketing, go-to-market, or commercial strategy role, ideally in software, SaaS, or digital products.
- Strong written communication and the ability to turn product detail into clear, compelling customer language.
- Demonstrated ability to understand customer needs and translate them into stronger positioning, messaging, and commercial outcomes.
- Experience shaping or supporting product pricing, packaging, or commercial launch decisions.
- Strong coordination and stakeholder management skills across product, sales, and marketing teams.
- Comfortable working across multiple products, audiences, and priorities.
- Analytical mindset with the ability to combine qualitative and quantitative insight.
- Comfortable using AI tools in day-to-day work and able to position AI-driven features to customers.
- Experience in B2B, EdTech, payments, or operational workflow products.
- Experience supporting product launches, adoption programmes, or portfolio commercialisation.
- Familiarity with customer engagement programmes, digital channels, or content platforms.
- Experience building or contributing to customer insight, feedback, or voice-of-customer programmes.
Vesta Software Group
Vesta Software Group is a global organisation dedicated to helping vertical market software companies thrive. We provide the tools, expertise, and support that enable businesses to achieve their growth goals, retain their independence, and stay focused on what matters most — their customers and employees.As part of Jonas Software, we actively invest in companies, technologies, and ideas that bring real value to the markets we serve. Our approach is flexible and tailored to each opportunity, ensuring we meet the needs of businesses at any stage of growth.Vesta is backed by our parent company, Constellation Software Inc. (TSX: CSU), a publicly traded international provider of market-leading software and services across both public and private sectors.
