Product Marketing Manager, Travel & Entertainment - London

Responsibilities

• Go-to-Market & Product Adoption - Own go-to-market strategy and adoption for TikTok’s advertising solutions, with a vertical-first lens
• Design and execute in-market activations and programs to accelerate product adoption and revenue growth
• Identify opportunities to simplify, scale, and strengthen GTM execution across markets
• Market & Vertical Expertise - Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
• Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
• Cross-Functional Leadership - Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations - Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
• Sales Enablement & Excellence - Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation - Partner with product champions to ensure consistent, high-quality enablement and execution
• Insight, Innovation & Growth - Turn data and market signals into actionable insights that unlock growth opportunities - Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
• Operational & Strategic Impact - Raise the floor: Establish and scale best practices to improve operational excellence across Sales - Raise the ceiling: Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion opportunities - Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
• Core KPIs - Vertical-first solution and product adoption - Quality and impact of product insights and feedback - New product tests and scaled learnings

Requirements

• Minimum Qualifications - 4+ years in product marketing or client solutions within digital advertising, tech, or media
• Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
• Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
• Excellent storytelling, presentation, and stakeholder management skills
• Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
• Track record of delivering against ambitious performance goals
• Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Preferred

• Travel & Entertainment industry expertise
• Performance marketing expertise