Senior Product Marketing Manager - B2C

Responsibilities

• Define, map, and own the consumer journey from a user’s initial interaction (claiming a home, searching for a property) through to the final instruction of an agent or the purchase of a property.
• Act as the dedicated Marketing representative in product development and roadmap meetings for the consumer product areas, ensuring marketing requirements, capabilities, and dependencies are clearly understood and integrated early.
• Develop and cascade compelling, consumer-centric messaging that articulates the holistic value of Zoopla's tools to drive high-value user action (e.g., saving a search, setting up an alert, claiming their home, booking a valuation, using Find an Agent, engaging with mortgage advice/conveyancing quotes).
• Serve as the marketing lead for all marketing strands impacting the full journey, coordinating and aligning efforts across: CRM/ECRM; Content; Performance Marketing; Conversion Optimisation & Hand-offs; Launch Readiness.
• Own the marketing-related performance metrics for the consumer areas, including weekly/monthly reporting on core KPIs.
• Continuously analyze the performance of marketing activities within the full lifecycle and translate these findings into actionable insights for the wider Marketing team to optimize current campaigns and drive both seller and buyer leads.
• Monitor competitor marketing tactics and consumer messaging specifically related to home valuation, agent selection, and property buying to identify opportunities for Zoopla to gain an edge.
• KPI examples include: High-Value Leads (delivered to agent customers), Moving Services Lead/Conversion Volume (e.g., Mortgage Appointment Booked, Conveyancing Quote Requested), MyHome (Active Homeowner) Sign-up Volume, Agent Valuation Request/Find an Agent Comparison Volume, Homeowner Feature Adoption & Retention Metrics

Requirements

• Proven experience in a B2C Marketing, Digital Marketing, or Product Marketing role, with a clear focus on the consumer journey
• Demonstrated expertise in project managing integrated marketing campaigns across multiple channels (CRM, SEO, Paid, Content)
• Highly analytical and commercially minded, with the ability to measure and report on the effectiveness of marketing activities against defined KPIs
• Strong experience working as a dedicated marketing representative with Product and Technology teams to influence outcomes
• Exceptional collaboration and influencing skills, with a track record of driving results without direct line management authority
• A customer-first mindset and a passion for creating impactful consumer experiences

Benefits

• 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary