Responsibilities

• Go-to-Market Strategy: Develop and execute go-to-market strategies for Roke’s diverse product portfolio, ensuring that each product is positioned effectively within its target market.
• Partner with product management, sales and engineering teams to ensure product features align with market demands and customer needs.
• Elicit and consolidate market analysis and customer feedback to inform future product enhancement needs.
• Messaging & Positioning: Define messaging frameworks and feature capabilities by target audience, and work with the Content team to deliver the collateral required for all activation channels.
• Conduct high level market analysis to understand industry trends, customer pain points, and the competitive landscape.
• Define and manage marketing content needs and collateral requirements, such as case studies, whitepapers, and presentations to support sales and marketing initiatives.
• Collaboration with Product Owners: Work closely with Head of Product and Product Owners to gather and understand product requirements, ensuring that market needs and customer feedback are integrated into the product development process.
• Influence product roadmaps by providing insights into market trends, customer needs, and competitive dynamics.
• Collaborate with product owners during the product lifecycle to ensure alignment between marketing strategies, customer needs and product features.
• Product Launches: Plan and execute product launches in collaboration with cross-functional teams, ensuring all departments are aligned and prepared.
• Monitor the success of product launches, gather feedback and data to inform future launches and marketing strategies.
• Product Marketing Operations: Own day-to-day product marketing support across a portfolio of products and solutions.
• Maintain product pages, brochures, presentations, FAQs and sales assets.
• Support product launches and lifecycle updates.
• Ensure product information remains current and consistent.
• Content Development & Quality Assurance: Create, review and maintain customer-facing product content.
• Translate technical concepts into clear customer-focused messaging.
• Ensure technical accuracy, consistency and quality across all assets.
• Support campaign activation through high-quality collateral and content.
• Performance Monitoring & Reporting: Track and analyse key product marketing metrics, providing regular reports to senior leadership.
• Continuously refine marketing strategies based on performance data and market feedback.
• Sales Enablement: Develop and deliver comprehensive sales tools and training materials, equipping the sales team to effectively communicate product benefits and differentiators.
• Provide ongoing support and updates to the sales team, ensuring they have the latest product information and competitive insights.