Responsibilities

• In partnership with the Marketing Director, develop and execute marketing strategies for new products, feature releases, and product updates. Ensure product marketing efforts are aligned with our growth priorities and product development roadmap.
• Translate product capabilities into clear customer benefits for educators, school leaders, and decision makers.
• Develop and maintain the marketing assets needed to support product throughout its lifecycle, including but not limited to brochures, sales presentations, web copy, customer comms, product videos, and other sales enablement materials.
• Build a deep understanding of our competitors and create sales enablement materials, including battlecards and objection handling guides.
• Gather insights through customer conversations, sales win/loss analysis, and market research, and feed customer and market insight back into Product and commercial planning.
• Collaborate with designers, video editors, and freelancers to develop content and visual assets as needed while also creating high-quality content independently.

Requirements

• Have experience working in a Product Marketing role for an education, edtech, or publishing company. Working with products in the Early Years and/or a US market a plus.
• Have familiarity or experience working with literacy or reading programmes.
• Have proven experience in leading large product launches and go-to-market strategies.
• Enjoy storytelling and turning messaging into clear, compelling narratives
• Enjoy working in a small and flexible team and are comfortable with both owning and delivering the product marketing plan.
• Like to work in a cross-functional role, to plan and execute deliverables, coordinating timelines, ensuring consistency and alignment across teams.
• Can be adaptable, work with changing priorities, and handle multiple initiatives simultaneously.
• Have experience working with HubSpot and WordPress

Benefits

• 25 days annual leave plus all statutory bank holidays.