Responsibilities

• Act as the bridge between marketing and the product managers, translating product knowledge into clear, audience-led marketing direction across Integral Memory and Integral LED.
• Own and maintain the marketing team’s persona knowledge base - buyer, customer, and end-user personas, plus a category persona for each product category - keeping it accurate and current as a shared resource the Production and Strategic Marketing teams can draw on.
• Develop clear value propositions and messaging for products and ranges, turning technical features into benefits that matter to each audience.
• On new ranges or repositioning that warrant a full go-to-market effort, work with the relevant product managers to understand the products, the addressable market, and customers to shape the proposition.
• Carry out market and competitor research to size opportunities, understand the competitive landscape, and ground our positioning in evidence.
• Establish and shape the route to market for new products and ranges, identifying the channels, partners, and customer routes best suited to reaching each audience.
• Bring products to market end to end, applying the mechanics and principles of a structured product launch, from proposition through to launch readiness with the Campaign Manager and the wider team.
• Lead the product-briefing discipline for new go-to-market products, capturing the product knowledge the team needs through a structured brief so campaigns are built on accurate context.
• Partner with the Campaign Manager to keep campaigns aligned to the audiences they are built for.
• Build a deep working understanding of our markets, segments, and the use cases our products serve, and share it across the marketing team.

Requirements

• Evidence of a deliberate step taken towards career or educational development, whether that is a relevant degree, a professional marketing qualification, or equivalent practical experience.
• At least 4 years’ experience in a product marketing role, ideally with technical hard products or considered, non-food FMCG-type products. Sector experience matters less to us than transferable product marketing skill.
• Genuinely enjoys marketing and is energised by understanding products, customers, and markets in depth.
• A strong track record of developing personas, value propositions, and go-to-market messaging that connect products to audiences.
• The ability to work closely with technical product specialists and translate their knowledge into clear, benefit-led marketing direction.
• The discipline to turn curiosity about markets, segments, and customers into structured, usable insight.
• Practical experience of market research and competitor analysis, and confidence in using it to shape a proposition.
• A working understanding of route to market, and the mechanics and principles of taking a product to launch.
• Comfortable managing a variety of stakeholders with competing priorities, and bringing them to a shared position.
• Data-driven in approach, grounding personas and propositions in evidence rather than assumption.