Responsibilities

• Create and maintain the core product marketing asset library: one-pagers, pitch narratives, talk tracks, objection handling guides, battlecards, demo storylines and feature release content.
• Support the planning and execution of product and feature launches – coordinating timelines, briefing stakeholders and ensuring cross-functional readiness across Product, Sales and Marketing.
• Conduct buyer and customer research to surface the language, objections and decision drivers that sharpen EZRA’s messaging and proof points.
• Build and maintain competitive intelligence and translate market movement into clear positioning and sales response tools.
• Partner closely with regional GTM and Sales teams to understand where messaging is landing – and where it isn’t – and iterate accordingly.
• Support in defining what must remain globally consistent and what can be adapted locally, and help regional teams execute within that framework.
• Support in developing and documenting the product positioning architecture and messaging frameworks that underpin all product marketing output.
• Measure the adoption and effectiveness of enablement materials and connect product marketing output to commercial outcomes.
• Work with Product Strategy and Customer Experience to track how messaging and collateral influence pipeline, sales conversion and product adoption.
• Use sales metrics to prioritise what to build next.