Product Marketing Manager - EMEA

Responsibilities

• Lead consumer product launches across EMEA, from audience research and positioning through launch execution, adoption, and evaluation.
• Adapt global product strategies into regional marketing plans that reflect customer needs, market conditions, product availability, and local regulatory requirements.
• Shape audience segmentation, messaging, and value propositions that make complex products clear and relevant to retail customers.
• Partner with Product, Engineering, Design, Growth, CRM, Data Analytics, and Legal/Compliance to align launch plans, customer communications, and the product experience.
• Deliver integrated campaigns across paid, owned, and partner channels to drive customer acquisition, activation, engagement, and retention.
• Test growth opportunities, including direct mail, events, and partnerships, using clear hypotheses and success measures.
• Improve campaign and lifecycle performance with Growth and Analytics partners, applying customer insights and test results to guide investment and scale effective approaches.

Requirements

• 5+ years of experience in product marketing, go-to-market strategy, or consumer growth marketing.
• Experience owning product launches or integrated marketing programs across multiple channels and customer lifecycle stages.
• Ability to translate complex products into clear positioning, customer benefits, and actionable marketing plans.
• Demonstrated success adapting global strategies for regional markets, influencing cross-functional partners, and delivering through ambiguity.
• Analytical skills, including defining success measures, interpreting campaign and customer data, and using findings to improve results.
• Strong written and verbal communication skills, with experience managing concurrent projects and coordinating stakeholders.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.