Responsibilities

• Messaging & Positioning Support
• Draft and refine value propositions, use cases and proof points tailored to different personas and segments.
• Champion consistency in how we talk about our products - making sure the agreed lexicon and product story show up correctly in every channel and asset.
• Sales Enablement Content
• Create and maintain core enablement assets: pitch decks, one-pagers, battle cards, objection-handling guides and demo narratives.
• Work with Sales, BDR and Customer Success teams to identify content gaps and turn field feedback into sharper tools.
• Support enablement sessions and onboarding content that ramp new hires quickly and keep existing teams sharp.
• Product Launches & Campaign Execution
• Own the execution of launch plans for feature releases and product updates - coordinating deliverables, timelines and internal communications.
• Partner with Demand Generation and Content teams to translate product messaging into campaign copy, web content and thought leadership.

Requirements

• 2–4 years in product marketing within a B2B SaaS or technology environment - ideally fintech, RegTech, financial services, or a data-led business
• A proven track record of supporting product launches end-to-end, from coordinating internal communications through to campaign execution and performance tracking
• Hands-on experience developing ICPs and buyer personas across different verticals and product lines, using customer and market insight to define target segments, inform messaging, and support go-to-market strategy
• Comfortable with competitive intelligence and market research, monitoring competitor positioning and synthesising findings into actionable outputs for sales and marketing teams
• Experienced working cross functionally with Sales, Demand Generation, and Product teams to align messaging and deliver consistent go-to-market execution
• Familiarity with partner or channel marketing is a plus - particularly in a consulting or technology alliance context