Product Marketing Lead - Wise Business at Wise | London, UK

Product Marketing Lead - Wise Business

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the early-stage storytelling for Wise Business, shaping discovery and onboarding with a clear, differentiated value proposition for SMBs across borders.

Discovery & Onboarding: Craft messaging that shows how Wise helps businesses send, receive, and manage money internationally across site surfaces and onboarding.
Cross-functional Alignment: Align product, design, SEO, and regional teams to ensure a consistent, compelling value narrative from discovery to activation.

Job Description

Own the early-stage storytelling and value proposition for Wise Business, shaping how SMBs across borders understand and engage with Wise as they discover, evaluate, and onboard.

Discovery & Onboarding: Define messaging that clearly conveys how Wise helps businesses send, receive, and manage money internationally across website, landing pages, and onboarding.
Messaging & Positioning: Align the Wise Business value proposition across web surfaces to differentiate in cross-border payments.
Campaigns & Awareness: Collaborate with marketing to craft campaigns that resonate with entrepreneurs, finance managers, and accountants in core markets.
Insights to Positioning: Translate customer feedback and competitive moves into clear positioning that informs logged-out surfaces and product narratives.
SMB Needs & Adoption: Translate cross-border needs of small and medium companies into differentiated product narratives that drive adoption.
Cross-functional Collaboration: Work with product, design, research, SEO, and regional teams to refine value proposition across discovery and onboarding surfaces.

Requirements

Strong positioning experience: Built or refined product narratives that differentiated a brand in a competitive space and made complex products simple and compelling.
Data-informed decision making: Use customer insights, research, and performance data to shape messaging and build metrics linking comms to adoption.
Experience across acquisition surfaces: Understand websites and landing pages as product surfaces, not just marketing channels.
Global mindset: Knowledge of localization, segmentation, and balancing global consistency with local relevance.
Collaborative leadership: Able to align across product, engineering, marketing, and regional teams without compromising speed.

Benefits

For everyone, everywhere. We’re people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We’re proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and ensure every Wiser can progress in their career.

Wise

3.9 Glassdoor

Wise is a global technology company, building the best way to move money around the world. With the Wise account people and businesses can hold 40+ currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money.Co-founded by Kristo Käärmann and Taavet Hinrikus, Wise launched in 2011 under its original name TransferWise. It is one of the world’s fastest growing, profitable technology companies and is listed on the London Stock Exchange under the ticker, WISE.16 million people and businesses use Wise globally, which processes £9 billion in cross-border transactions every month, saving customers around £1.5 billion a year.For customer queries: Please note that LinkedIn is not a Wise Customer Support channel. If you would like to hear from our Customer Support team, please see our Facebook, Twitter and Instagram pages.Login to access customer support: https://wise.com/login/FB: https://www.facebook.com/Wise/IG:https://www.instagram.com/wiseaccount/TW:https://twitter.com/home

Founded in 2011

London, England, GBR

9.2K employees (465 in marketing)

wise.com/?&utm_medium=organic_social&utm_source=LinkedIn&utm_campaign=All&utm_content=LIPageButton

78% recommend to a friend

85% CEO approval