Product Marketing & Business Development Specialist - Office Products (FTC - Maternity Cover)

UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the office HW portfolio marketing and GTM readiness across Canon product families, turning insights into cross-channel value for sales and partners.

  • Portfolio ownership: Build and promote the office HW portfolio marketing and sales enablement to drive channel adoption and customer value.
  • Content & collateral: Create and curate enablement content and collateral, educate sales channels, and support new product launches with strong value messaging.
  • Global coordination: Align regional and global launches with product management, feeding market insights to steer future development and competitive positioning.

Job Description

Responsibilities

  • Drive office HW portfolio marketing and sales enablement:
  • Facilitate the full office device portfolio life-cycle marketing with a focus on creating total business value propositions that leverage the entire product range of Canon.
  • Be an evangelist by clearly understanding and promoting how our technology adds value to customers and partners alike.
  • Drive portfolio awareness and education into the sales channels through the NSOs/RSOs by creating engaging and compelling content about the benefits of our technology.
  • Manage and update marketing and sales tools such as Web portals, webinars, video, podcasts and white papers to ensure maximum impact of content.
  • Work with Sales and Marketing functions as a subject matter expert to execute relevant applications and vertical specific initiative.
  • Lead the marketing and business development of new product launches and ensure GTM readiness addressing the whole value chain from direct and indirect sales through to customers, working in alignment with the wider product management and commercial team.
  • Orchestrate the creation of new product collateral's and assets, working with the wider Marketing function.
  • Drive L&D programmes for new products.
  • Work closely with other regions to define global product business launch and marketing initiatives and leverage expertise from other Canon entities across the globe.

Requirements

  • Professional background in Business-to-Business technology marketing with whole life-cycle product and customer marketing experience.
  • Experience of holistic go-to-market readiness and the varying needs of different channels.
  • Strong presentation and communication skills.
  • Good value proposition building; to know how products, software and services come together to create and deliver a customer value proposition for specific market segments.
  • Good understanding of B2B sales channels and the commercial models employed.
  • Able to demonstrate a high level of accuracy and attention to detail, well organised, able to plan effectively.
  • Able to negotiate and influence with stakeholders.
  • Can gather and apply market insights, form and apply strategic thinking.

Preferred

Benefits

  • Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
  • Enjoy hybrid working (3 days in office, 2 from home)
  • Benefit from flexible hours, professional development, and a wide range of perks
  • Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
  • Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
  • Be part of a company that values sustainability, inclusion, and your personal growth
  • Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
Canon EMEA logo

Canon EMEA

We are Canon Europe. We are the world's best imaging company. This page represents our offices in Europe, the Middle East and Africa. Founded in 1937, the desire to continuously innovate has kept Canon at the forefront of imaging excellence throughout its 85-year history and has commitments to invest in the right areas and capture growth opportunities. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. Canon Europe has operations in roughly 120 countries, with approximately 13,500 employees and contributes to around a quarter of Canon’s global revenues annually.

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