Product Marketing & Business Development Specialist - Office at Canon | UK

Canon

Product Marketing & Business Development Specialist - Office

UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own cross-border marketing and business development for Canon’s office hardware and services, turning central strategy into local value through lifecycle marketing, GTM readiness for launches, and sales activation across EMEA.

Own end-to-end GTM and lifecycle programs for the office devices portfolio.
Bridge HQ, NSO/RSO, and regional teams to activate sales and inform product marketing decisions.
Monitor market dynamics and competitor activity to shape future value propositions and segment-specific messaging.

Job Description

Growth leadership: lead end-to-end marketing and business development for Canon’s office hardware and services across EMEA.
Cross-functional GTM execution: translate central strategy into local value propositions with Sales and Marketing for go-to-market activity, product launches, and sales activation at scale.
Integrated, segment-led programmes: design and deliver marketing programmes aligned to industry needs to strengthen market positioning and drive demand.
Lifecycle marketing for office devices: drive portfolio lifecycle marketing to create total value propositions and educate sales channels about Canon technology.
GTM readiness for new launches: lead marketing and business development for new product introductions, coordinating with product management and the wider commercial team.
Collateral and enablement: create product collateral, drive L&D for new products, and collaborate with regions on global launch initiatives.
Market insight and competitive monitoring: gather and apply market insights and analyse competitors to inform future development.
European HQ and NSO/RSO liaison: act as a conduit to support sales and business development within the portfolio area of competency.
Collaboration across teams: coordinate with Office Business Planning & Admin and CINC to drive IPSG marketing propositions for vertical marketing.