Product and Customer Marketing Manager

London, UK

£65K/yr – £80K/yrMid Level4+ years expPermanent

Posted 6 weeks ago

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Job Summary

Own PMM end to end with ICP aligned messaging, competitive intel, sales enablement, and customer-facing campaigns while leveraging AI to move faster and scale output.

  • Own end-to-end product marketing from strategy through enablement and campaigns that inform customer communications.
  • Maintain ICP-driven messaging and sharp positioning as the market evolves.
  • Lead the competitive intelligence program to feed insights into messaging and sales conversations.

Job Description

Own PMM end to end: launch strategy, customer communication, and sales enablement with campaign execution.

  • Responsibilities: Own end-to-end product marketing from strategy through enablement and campaigns, guiding customer communication.
  • Responsibilities: Build ICP-aligned messaging and keep positioning sharp as the ICP evolves.
  • Responsibilities: Lead the competitive intelligence program and feed insights into messaging and sales conversations.
  • Responsibilities: Produce sales enablement materials including battle cards, one-pagers, objections guides, and demo assets.
  • Responsibilities: Design customer marketing campaigns with CS to drive adoption, retention and upsell.
  • Responsibilities: Run the customer evidence program with case studies, testimonials, and references.
  • Responsibilities: Use AI creatively to move faster, research smarter, and scale output.
  • Requirements: 4+ years in B2B SaaS marketing with product marketing as a core specialism.
  • Requirements: Experience across at least two in-house PMM roles at different companies.
  • Requirements: Track record of end-to-end product or feature launches including strategy, launch, enablement, and reporting.
  • Requirements: Strong sales enablement experience including battle cards and objection handling with commercial teams.
  • Requirements: Hands-on HubSpot experience at campaign and automation level.
  • Requirements: Startup or scale-up background with comfort building without a safety net.
  • Requirements: Genuine AI fluency, not just usage.
  • Benefits: 25 days holiday plus public holidays.
  • Benefits: Private medical, dental and vision insurance.
  • Benefits: Income protection insurance.
  • Benefits: MacBook and tools to do your best work.
  • Benefits: Hybrid from a London office with flexible arrangements.
  • Benefits: Employee Assistance Programme.
  • Benefits: Compassionate leave policy.
  • Benefits: Monthly socials with a team that genuinely likes each other.
  • Benefits: None
Haemonetics Corp. logo

Haemonetics Corp.

Haemonetics is a global medical technology company dedicated to improving the quality, effectiveness and efficiency of health care. Our innovative solutions addressing critical medical needs include a suite of hospital technologies designed to advance standards of care and help enhance outcomes for patients; end-to-end plasma collection technologies to optimize operations for plasma centers; and products to enable blood centers to collect in-demand blood components. To learn more about Haemonetics, visit www.haemonetics.com.

Founded in 1971
Boston, Massachusetts, USA
2.5K employees (38 in marketing)