PPC Account Strategist

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 9 days ago

Job Summary

Lead end to end paid search delivery for multiple client accounts, owning campaign setup, optimization, testing, reporting, and client communications.

Own campaigns from setup to reporting across Google Ads and Microsoft Advertising
Coordinate budgeting, bidding strategies, and client communications
Improve tooling and processes through testing and development

Job Description

Responsibilities

Managing and optimising campaigns across Google Ads and Microsoft Advertising
Managing media budgets across several client accounts
Writing and testing ad copy
Reviewing search query reports
Adding keywords and negative keywords
Adjusting bids, budgets, audiences and campaign targeting
Monitoring conversion data and fixing tracking problems
Planning monthly deliverables in line with client statements of work
Vibe coding new solutions and improving internal tooling
Managing bi-weekly client calls and email communication

Requirements

5+ years experience in a large agency PPC role
Strong working knowledge of Google Ads and Microsoft Advertising
Experience managing large media budgets across several client accounts
Experience writing and testing paid search ad copy
Experience with search query reports, keyword management and negative keywords
Strong knowledge of bidding, targeting and budget management
Strong knowledge of GA4, conversion tracking, attribution and paid search reporting
Experience finding and fixing campaign performance problems
Have vibe coded your own tools and processes
Experience with client calls across Zoom, Teams and Meet