Performance Marketing Specialist

Responsibilities

• Manage the day-to-day operation of paid media accounts across Google Ads, Meta and Microsoft Advertising.
• Monitor campaign performance and carry out ongoing optimisation to maximise return on investment and deliver against acquisition targets.
• Optimise against CPA, revenue and conversion KPI's delivering against agreed budgets and marketing objectives.
• Conduct routine account health checks to ensure campaigns are performing effectively and in line with paid media best practice.
• Manage campaign budgets across multiple brands, ensuring spend remains aligned with monthly and annual budget allocations.
• Track campaign spend against agreed budgets, identifying over or underspend and communicating recommendations to ensure marketing investment is allocated effectively.
• Support the launch and ongoing management of paid media activity across new brands, products and business initiatives.
• Monitor and maintain Google Merchant Centre accounts to ensure product feeds remain accurate, active and compliant.
• Investigate and resolve product disapprovals, feed errors and account issues to minimise disruption to campaign performance.
• Plan paid media activity around the annual promotional calendar, identifying appropriate brands, titles and campaigns for promotion.

Requirements

• Experience managing paid media campaigns across Google Ads, Meta and/or Microsoft Advertising.
• A strong understanding of paid media optimisation, campaign performance metrics and digital marketing principles across conversion campaigns.
• Experience managing campaign budgets and monitoring spend against budgets.
• Experience optimising campaigns for conversion, CPA and revenue metrics.
• Strong analytical skills with the ability to interpret campaign performance data and identify optimisation opportunities.
• An understanding of customer lifetime value.
• Excellent organisational and time-management skills with strong attention to detail.
• Strong written and verbal communication skills.
• Confidence managing multiple campaigns and working to deadlines.
• Proactive, enthusiastic and keen to learn in a fast-paced marketing environment.

Preferred

• - Experience using Google Merchant Centre and managing product feeds.
• - Experience using reporting platforms such as Google Analytics, Windsor.ai or Looker Studio.
• - Experience creating or adapting creative assets using Figma or similar design software.
• - Experience working across multiple brands or within a publishing, ecommerce or subscription business.
• - An understanding of print publishing and subscription marketing.

Benefits

• - Pension contribution matched to 5%
• - Season ticket loan
• - Hybrid working pattern, flexi start/finish time
• - 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off
• - Enhanced parental leave policies
• - Option to buy/sell up to 5 days holiday a year
• - Social committee, regular in-house learning events
• - 4x life assurance