Performance Marketing Manager

Responsibilities

• 1. Paid media execution and optimisation
• - Hands-on campaign management across Google Ads and Meta, with opportunities to test TikTok and emerging channels.
• - Account architecture: campaign structure, bidding strategies, budgets, pacing and optimisation.
• - Detailed Google Search optimisation, including keywords, search terms, negative keywords, match types and Performance Max.
• - Continuous identification of wasted spend, growth opportunities and ways to improve acquisition efficiency.
• - Campaign launches for new games, venues, promotions and seasonal demand.
• 2. Commercial performance and analytical decision-making
• - Understanding what actually drives profitable customer acquisition, not just what platform dashboards report.
• - Investigating performance changes, asking the right questions and turning analysis into commercial decisions.
• - Budget allocation across channels, campaigns, audiences and markets.

Requirements

• What’s essential Deep, hands-on platform knowledge
• - At least a year of substantial, direct experience inside Google Ads and Meta Ads Manager. Not oversight of someone else doing it — actually managing and optimising campaigns yourself.
• - Genuine understanding of account structures, bidding, keywords, campaign optimisation and how the platforms' algorithms behave.
• - Experience building, rebuilding or meaningfully improving campaigns and accounts.
• - The ability to explain precisely what you’ve done inside the platforms, why you did it and what happened as a result.
• Analytical and commercial judgement
• - Strong analytical instincts and the ability to break down unfamiliar problems logically.
• - A track record of asking good questions, interrogating data and making decisions based on evidence.
• - An understanding that advertising is a commercial investment, and that reported ROAS isn't necessarily incremental profit.
• - Accountability for real business outcomes, such as sales, bookings, acquisition costs or contribution — not just clicks and impressions.

Preferred

• Useful, not essential
• - Experience in physical venues, entertainment, hospitality, ticketing or highly seasonal businesses.
• - GA4, GTM, conversion tracking and attribution.
• - Incrementality testing, marketing mix modelling or advanced analytics.
• - Creative strategy, UGC and paid social content development.
• - SQL, Python, scripting or marketing automation.
• - CRM/CMS platforms, SEO, GEO or AEO.

Benefits

• Benefits.
• - Unlimited holiday.
• - One free Gamebox experience per month for you and up to five friends.