Performance Marketing Specialist (PPC, Meta ads)

Newcastle upon Tyne, UK (Hybrid)

£30K/yr – £35K/yrMid Level2+ years expFull time

Posted 10 hrs ago

Job Summary

Own and drive paid media campaigns across Google, Microsoft, and Meta to deliver lead generation and performance improvements while setting budgets, testing creatives, and ensuring accurate tracking.

Own budgeting, bidding and targeting strategies
Test ad copy, creatives and audiences
Ensure conversion tracking and performance reporting

Job Description

Responsibilities

Build, manage and optimise campaigns across Google Ads, Microsoft Ads and Meta Ads.
Manage advertising budgets, bidding strategies, targeting and keyword optimisation.
Monitor campaign performance and improve lead volume, cost per lead and lead quality.
Create and test ad copy, creatives and audiences to improve campaign results.
Set up and check conversion tracking using Google Tag Manager, GA4 and advertising platforms.
Analyse campaign performance using advertising platforms, GA4 and HubSpot.
Use AI tools to support daily tasks and prepare regular performance updates for the Marketing Director.

Requirements

Proven hands-on experience with Google Ads, Microsoft Ads or Meta Ads.
Clear examples of paid advertising results, particularly lead generation and cost per lead.
Good understanding of campaign optimisation, bidding strategies, targeting and keyword research.
Practical experience with Google Tag Manager, GA4 and conversion tracking.
Strong analytical skills and the ability to make decisions based on performance data.
Good writing skills for advertising copy.
Ability to manage tasks independently, meet deadlines and take responsibility for results.

Benefits

Casual dress
Company pension
Free parking
On-site parking

Affordable Waste Management

Welcome to Affordable Waste Management, one of the fastest growing companies within the waste sector. At Affordable Waste Management, we understand that cost savings are essential for your business, as well as receiving exceptional customer service. Our proven track record, and thousands of returning customers are a testament to our commitment to provide exceptional customer service at affordable prices. We handle all aspects of waste management, with our reliable network of UK wide suppliers. We'll even supply you with a free bin, and your legal documentation to ensure your business is fully compliant. We take the worry out of waste disposal to allow you to focus on your core business needs.

Founded in 2021

21 employees (1 in marketing)

www.affordablewastemanagement.co.uk

Salaries

Posted range

£30K/yr – £35K/yr

Taken straight from the job posting.

Performance Marketing median pay in the United Kingdom

£50K/yr

Most pay falls between £39K and £59K. Based on 98 salaries.

See all Performance Marketing salaries See more Performance Marketing jobs

See all Affordable Waste Management salaries

Marketing Team

Marketing Team Size

1 (5% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

6.8K

Monthly Google Ads Budget

$4.1K

Traffic Source Mix

33.2%

Direct

26.1%

Referral

9.1%

Social

6.9%

Paid

12.3%

Headcount Trend

Current headcount: ~22

Links

www.affordablewastemanagement.co.uk

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