Performance Marketing Manager

Responsibilities

• Develop and execute paid media strategy across search, social, display, and programmatic channels, with full accountability for direct revenue targets and ROAS
• Own the CRM strategy: lifecycle programmes, personalisation frameworks, audience development, and revenue attribution
• Lead campaign planning from brief through execution and post-campaign analysis, ensuring alignment with brand and commercial priorities
• Manage agency relationships: briefing, performance reviews, budget allocation, and contract negotiations
• Own analytics and reporting: define KPIs, interpret performance data, and translate insights into actionable commercial decisions
• Manage performance marketing budget with clear revenue accountability
• Partner with hotel commercial teams to align activity with property-level objectives and promotional calendars
• Identify opportunities for growth through new channels, audiences, and testing frameworks
• Lead and support the Digital Marketing Executive by setting clear goals, providing regular feedback and coaching, encouraging professional growth, and helping prioritise day-to-day activities to deliver successful campaigns

Requirements

• Previous experience in performance marketing in luxury hospitality, travel, or premium lifestyle brands
• Previous experience managing six-figure paid media budgets with demonstrable revenue outcomes and direct commercial accountability
• Proven experience managing agency relationships end-to-end: setting strategy, challenging performance, reallocating spend, and holding partners to commercial standards
• Deep, hands-on expertise across Google Ads, Meta Business Suite, programmatic (DV360 or similar), and at least one enterprise CRM platform (Salesforce Marketing Cloud, Adobe Campaign, or equivalent)
• Fluent in GA4, attribution modelling, and revenue analytics; able to interpret data and translate it into actionable commercial decisions
• Experience with multi-property or multi-market campaign planning
• Experience directly line managing at least one marketing executive or coordinator; comfortable setting objectives, giving feedback, and developing junior talent
• Ability to manage upwards and sideways across hotel commercial teams, balancing multiple stakeholders without direct authority
• Strategic thinker who can balance brand integrity with revenue ambition
• Degree in marketing, business, or related field, or equivalent commercial experience

Benefits

• Complimentary stays with breakfast included in all 10 Dorchester Collection hotels
• 50% off at bars and restaurants within all of our Dorchester Collection hotels
• £750 Refer a friend bonus scheme
• World class development opportunities
• Social events throughout the year
• Workday Lunches in the form of a prepaid contactless card
• Season ticket loan and cycle to work scheme
• Exclusive Access to a discount platform featuring 1000s of retailers
• Subsided access to gyms, fitness classes and wellness experiences
• Private medical insurance