Performance Marketing and Growth Manager

Responsibilities

• Performance Marketing & Growth Manager is responsible for driving high-quality consumer demand by understanding how people research, evaluate and decide to access mental health services.
• The role focuses on aligning marketing activity, media channels and digital experience with the real needs of consumers at different stages of their journey.
• By combining data, consumer insight and channel expertise, the role ensures marketing investment translates into meaningful engagement, high-quality leads and sustainable revenue growth.
• Working closely with Digital, Proposition, Customer Growth and Marketing teams, the role helps ensure Clinical Partners is visible and compelling throughout the consumer research and decision process.
• Understanding the Consumer Journey: Develop a deep understanding of how consumers research and evaluate mental health services, particularly neurodevelopmental and psychological conditions.
• Map the consumer journey from initial awareness and research through to booking and engagement with services.
• Analyse how consumers interact with different marketing channels and touchpoints throughout this journey.
• Use search behaviour, performance data and consumer insight to identify opportunities to improve engagement and progression.
• Ensure marketing activity reflects the real questions, concerns and motivations consumers have when seeking support.
• Media Strategy and Performance: Develop recommendations across the full media cycle, recognising that different channels support different stages of the consumer journey.

Requirements

• Strong experience in performance marketing with particular strength in PPC and SEO.
• Experience developing acquisition strategies that align marketing activity with consumer behaviour and decision making.
• Strong analytical skills with the ability to interpret marketing performance data and identify opportunities for improvement.
• Experience managing external agencies and performance marketing partners.
• Ability to connect marketing activity with commercial outcomes such as lead generation and revenue growth.
• Experience working collaboratively across teams to improve marketing performance and customer experience.
• Commercially focused with a clear understanding of how marketing activity contributes to business growth.
• Curious about consumer behaviour and motivated to understand how people research and choose services.
• Analytical and comfortable working with performance data and marketing metrics.
• Action oriented and able to move quickly from insight to implementation.

Preferred

• Experience in consumer services, healthcare or regulated environments is advantageous but not essential.

Benefits

• 25 days paid holiday (increasing with service to 28 days) plus bank holidays.
• A day off for your birthday.
• Healthcare Cash Plan
• Benefits Platform
• Life Assurance
• Discount Vouchers
• Flexible working opportunities to suit your personal needs
• Opportunities to take part in charitable events
• Access to a Wellbeing portal and Employee Assistance Programme (EAP)