Digital Marketing & Performance Specialist

Responsibilities

• Own PPC strategy and hands-on delivery, with Google Ads at the centre and other paid search or paid social platforms selected according to audience, objectives and results
• Plan, build and optimise campaigns, including account structure, keyword research, audience targeting, ad copy, bidding, negative keywords and landing page alignment
• Manage agreed campaign budgets, forecast performance and recommend how spend should be allocated to improve cost per qualified lead and contribution to the sales pipeline
• Run structured tests across targeting, creative, bidding and landing pages, monitoring spend and performance regularly and taking action to improve results
• Lead website and landing page optimisation, ensuring paid campaigns connect to relevant journeys that turn visitors into quality enquiries
• Use conversion rate optimisation, A/B testing and user experience principles to improve forms, messaging and calls to action
• Review digital journeys and recommend improvements based on performance data and user behaviour
• Collaborate with the wider team to create an engaging and consistent digital experience
• Coordinate SEO improvements with the wider team and specialist support where needed, improving relevant organic visibility alongside paid activity
• Conduct keyword research, SEO audits and competitor analysis

Requirements

• Senior-level, hands-on PPC experience, with a track record of independently managing campaigns and budgets and delivering measurable improvements in lead generation and acquisition efficiency globally
• Strong practical expertise in Google Ads, including campaign structure, bidding, keyword strategy, testing and ongoing optimisation
• Experience managing multiple campaigns, audiences or accounts, with the ability to prioritise competing demands and explain budget and performance decisions
• Broader digital marketing experience spanning lead nurture and CRM or marketing automation platforms, ideally HubSpot
• Proven experience improving landing pages and conversion rates through structured testing and analysis
• Experience assessing lead quality and connecting marketing activity to sales outcomes within B2B lead generation
• Confident use of Google Analytics 4, Google Tag Manager and conversion tracking to measure, troubleshoot and improve campaign performance
• Working knowledge of SEO and how paid search, organic visibility, AI content and conversion work together
• Excellent communication, project management and problem-solving skills
• Confidence to make recommendations, work independently and take responsibility for delivery while collaborating closely with colleagues

Preferred

• Experience working in SaaS, technology, energy or sustainability sectors
• Agency experience, or comparable experience delivering several campaigns at pace with clear commercial accountability
• Experience with Microsoft Advertising, LinkedIn Ads or other paid social platforms relevant to B2B audiences
• Advanced HubSpot experience, including automation and reporting
• Experience with emerging AI search and digital marketing tools

Benefits

• ✨ NEST pension scheme
• ✨ 33 days’ flexible holiday allowance, increasing with length of service
• ✨ Everyday Healthcare cashback plan
• ✨ Dedicated learning time
• ✨ Two volunteer days each year
• ✨ Enhanced parental and family leave
• ✨ Regular company-wide events and opportunities to collaborate
• We celebrate diversity and are committed to creating an inclusive workplace.
• If you require any adjustments during the application process, please let us know.