Responsibilities

• Work with agency partners to shape paid media strategies across search, shopping, paid social, affiliate and emerging channels.
• Supporting the development and delivery of the paid media strategy in line with ecommerce, marketing and commercial priorities.
• Translating wider business objectives, trading plans, product launches and campaign priorities into clear paid media plans and briefs.
• Acting as a key internal point of contact for paid media agency partners, coordinating briefs, priorities, reporting requirements, feedback and performance reviews.
• Building strong relationships with platform partners, including TikTok Shop and other relevant ecommerce and media platforms.
• Overseeing paid media budgets and channel performance against commercial targets, including revenue, return on ad spend, cost per acquisition and conversion.
• Analysing channel performance and marketing data to identify trends, opportunities and clear optimisation priorities.
• Working with ecommerce, brand, social media and content colleagues to deliver integrated campaigns and support product launches and promotional activity.
• Monitoring competitor activity, platform developments and emerging industry trends to identify opportunities for future growth.
• Translating UK paid media learnings and performance insights into useful recommendations for international markets.

Requirements

• Experience working with paid media budgets across multiple channels, ideally within an ecommerce or direct-to-consumer retail environment.
• Strong understanding of performance marketing channels, including paid search, shopping, paid social, affiliate, TikTok Shop and emerging digital platforms.
• Experience working with external agencies and platform partners.
• Experience analysing campaign performance and translating data into clear, actionable recommendations.
• Excellent stakeholder and relationship management skills, with the ability to work effectively across teams.
• Strong communication and presentation skills, with the confidence to explain performance and recommendations clearly.
• Strong planning, organisation and attention to detail, with the ability to manage multiple priorities, make clear decisions using data and work autonomously.

Preferred

• Experience with TikTok Shop or other social commerce platforms.
• Experience using GA4, Data Studio or ecommerce reporting platforms.
• Experience working in an ecommerce or direct-to-consumer environment.
• An understanding of attribution models, measurement approaches and privacy-led changes in digital marketing.
• Hands-on campaign experience would be beneficial, but this role is primarily focused on internal ownership, coordination, agency management, reporting and strategic oversight.

Benefits

• 25 days holiday (plus bank holidays) increasing with service, plus a day off for your birthday
• Holiday Purchase Scheme
• Salary sacrifice pension with 5% company contribution, available to all ages
• Cash Health Plan
• Virtual GP
• Life Insurance
• Retail discounts
• Short working day every last Friday of the month
• Flexitime
• Enhanced Maternity Pay