bcn group

Partner Marketing Manager – Microsoft & Strategic Alliances

Manchester, UK (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own partner-led demand and revenue through joint campaigns with Microsoft and strategic alliances, turning alliance activity into measurable pipeline and revenue with tight sales and SDR alignment.

  • Campaign ownership: plan, execute and optimize co-sell campaigns, events, webinars and co-branded content with Microsoft and partners.
  • Messaging and enablement: translate propositions into clear messaging and sales assets, keeping internal teams aligned.
  • Stakeholder orchestration: act as day-to-day marketing contact for Microsoft and partner teams and drive cross-functional collaboration.

Job Description

  • Support the delivery of BCN’s Microsoft and strategic alliance marketing strategy through focused campaign execution.
  • Plan and deliver joint campaigns with Microsoft and key strategic partners, including webinars, events, roundtables, co-branded content and digital activity.
  • Translate Microsoft, partner and BCN propositions into clear messaging, campaign plans and sales enablement assets.
  • Act as the day-to-day marketing contact for Microsoft and strategic partner marketing stakeholders.
  • Support co-sell activity by identifying campaign opportunities linked to Microsoft sellers, live opportunities, referrals and partner priorities.
  • Manage allocated MDF and co-marketing budgets, ensuring activity is aligned to pipeline growth and delivers measurable ROI.
  • Work closely with Sales and SDR teams to align campaigns to priority opportunities, improve lead follow-up and increase conversion to qualified pipeline.
  • Ensure all partner-led activity aligns to joint propositions, go-to-market priorities and BCN’s commercial growth objectives.
  • Track and report on Microsoft and partner-influenced pipeline, campaign performance, engagement, leads, conversion and contribution to revenue.
  • Use campaign insight and performance data to optimise partner activity, co-sell opportunities, referrals and follow-up.