Responsibilities

• Partner with Business Development Managers and Business Partners to identify growth opportunities and deliver insight-led marketing support that drives footfall, sales and guest loyalty.
• Build strong relationships across the estate through regular engagement, site visits and marketing guidance.
• Develop and manage scalable marketing toolkits, campaigns, resources and training that help Business Partners market their businesses effectively.
• Lead the development of digital marketing capability, supporting Business Partners to maximise websites, social media, CRM and other digital channels.
• Create engaging communications, including newsletters, PR opportunities and social content that support Business Partner engagement and recruitment.
• Provide marketing support for CAPEX projects, trade events, promotional activity and Business Partner recruitment.
• Translate guest, market and competitor insights into practical recommendations that support commercial growth.
• Work collaboratively with operational teams, brand partners and internal stakeholders to share best practice and maximise opportunities across the estate.
• Manage and maintain key Business Partner marketing platforms, content and estate photography.

Requirements

• Proven experience in marketing, with knowledge of both traditional and digital channels.
• Excellent leadership and communication skills.
• Comfortable engaging with a wide stakeholder network, including Business Partners, Business Development Managers, finance teams and third party brand owners.
• Organised and methodical
• Experience supporting the creation and delivery of marketing campaigns across a range of online and offline channels.
• Proven experience developing and helping implement marketing and brand plans.
• Strong copywriting and storytelling skills.
• Proactive with the energy to inspire others.
• A problem solver with strong personal drive.
• Able to manage multiple projects simultaneously.

Benefits

• Company bonus scheme
• 30% discount on food & drink within our managed pubs
• 30% off in our Visitors Centre shop including brands like Yeti, St. Eval, Atlantic blankets
• 50% discount on accommodation within the managed estate
• Fantastic training & career development opportunities
• Pension Scheme - 4% Employee and Employer or increase to 5%
• Cycle to work scheme
• Westfield Health cash plan – Claim money back for Dental, Eye Care, Physio etc.
• Westfield Rewards – Shopping rewards
• Have a voice in shaping our workplace through employee-led forums and working groups, influencing policies, and initiatives