Partner Marketing Manager

Responsibilities

• Develops and executes joint marketing strategies with strategic technology partners to drive market awareness, demand generation, partner-sourced pipeline, and revenue growth.
• Builds, plans, and executes co-marketing programmes with Bell’s strategic technology partners such as IBM, AWS, Nice to increase market awareness, generate demand, and support revenue growth.
• Manage co-marketing campaigns and strategy, MDF planning and governance, partner communications, joint value propositions, and integrated demand generation activity that strengthens Bell’s partner ecosystem, increases awareness, and creates qualified pipeline across priority markets and solutions.
• Develop partner strategy & go-to-market planning: Develop joint marketing strategies and annual/quarterly plans with strategic technology partners.
• Translate partner propositions, Bell priorities, and market opportunities into go-to-market campaigns.
• Work with Sales, Alliances, Partner Management, and leadership to prioritise activity that supports pipeline and revenue growth.
• Plan and execute integrated partner campaigns across digital, events, content, webinars, ABM, email, social, and sales enablement.
• Manage campaign timelines, deliverables, approvals, messaging, creative assets, and stakeholder communications from planning through delivery.
• Ensure partner activity is commercially focused, well executed, measurable, and aligned with Bell’s brand.
• MDF planning, budget tracking, compliance, and reporting for assigned strategic partners.

Requirements

• Essential Experience Significan t experience in B2B partner marketing, alliance marketing, channel marketing
• Proven track record planning and executing co-marketing campaigns with strategic technology partners or vendors.
• Experience managing MDF budgets, partner approvals, campaign governance, claims processes, and ROI reporting.
• Experience delivering demand generation campaigns that create measurable awareness, engagement, qualified leads, pipeline, and revenue influence.
• Knowledge & Skills Strong understanding of B2B technology marketing, partner ecosystems, go-to-market planning, campaign execution, and sales alignment.
• Commercially minded, with the ability to connect marketing activity to pipeline, revenue, partner objectives, and business outcomes.
• Excellent stakeholder management, relationship-building, communication, planning, and project management skills.
• Confident working with campaign data, budget tracking, performance reporting, and continuous optimisation.

Preferred

• Desirable: Experience working with IBM or other major strategic technology partners.
• Desirable: Knowledge of cloud, infrastructure, managed services, data, automation, AI, cyber security, or digital transformation markets.