Assistant Gifting & Partnerships Manager

Responsibilities

• Responsible for developing and delivering marketing plans across the Dining Out Gift Card and all M&B brand Gift Cards to drive sales and volume across all channels including malls, in-venue, online and B2B.
• Use insights to drive the marketing strategy looking at current customers, drivers to purchase, customer need states etc.
• Deliver effective through the line campaigns across CRM, digital (including search), in store and social media, collaborating with cross-functional teams, to drive YoY sales and volume growth
• Key account management of larger B2B Gift Card clients, agreeing and implementing yearly marketing plans within their channels.
• Manage the gift card mall relationships with retailers eg. Tesco, Sainsbury’s and Amazon, including the development and implementation of marketing plans.
• Test new instore, online and B2B marketing concepts and customer journey improvements, and leverage customer insights and analytics to inform future activity.
• Support in the creation of the strategy for a portfolio of partners to drive new guest acquisition and incremental sales.
• Manage the partnerships marketing plan and the day to day third party and internal partnerships to deliver activity.
• Assist in the implementation of card-linked marketing activity for the business implementing campaigns and ensuring profitability measures are met.
• Working with the Gifting and Partnerships Manager, drive ideation exercises, investigate new market and consumer gifting needs to define and develop the future M&B gift strategy.

Requirements

• Proven experience in a similar Partnerships or Gifting role
• Experience within a large multi-layer organisation, highly desirable
• Highly numerate and commercially focused. A data driven decision maker with strong analytical skills and commercial curiosity
• Well organised with strong project management skills
• Great ability to build, develop and maintain strong working relationships
• Retail marketing experience across the full marketing mix.
• Good understanding of consumer segmentation, profiling, analysis and channel development.
• A strategic and commercial attitude to sales and marketing.
• An absolute focus on delivery and implementation, on time, to plan and on budget.
• Degree educated [preferably marketing discipline] or equivalent experience in brand marketing roles.

Benefits

• Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.
• What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.
• Mobile working: the flexibility to work from home, the office or one of our site
• Company Car or Car Allowance
• Private Medical Scheme
• pension
• 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares!
• free employee helpline- to support you with whatever life throws at you.