Responsibilities

• Take ownership of the day-to-day management and optimisation of paid media channels, ensuring campaigns align with the wider growth strategy.
• Manage the day-to-day performance and optimisation of paid campaigns across Facebook Ads Manager (Meta).
• Manage and optimise Google Ads activity across Search, Shopping and Performance Max.
• Work closely with the Digital Growth Manager to develop paid media campaigns aligned with commercial goals, trading priorities and seasonal marketing activity.
• Produce weekly and monthly paid media performance reports, presenting actionable insights, recommendations and opportunities to improve ROAS, CPA and overall channel performance.
• Develop, manage and implement an ongoing testing roadmap across audiences, creative, messaging and campaign structure to drive continual performance improvements.
• Work closely with the creative team to identify opportunities for new advertising assets and refresh campaign creative based on performance insights.
• Contribute to the development of our organic social strategy, ensuring activity complements paid campaigns and wider commercial objectives.
• Use social insights, reporting and platform trends to recommend improvements to content direction and channel growth.
• Apply strong copywriting skills to adapt and deliver the EQVVS tone of voice across paid campaigns, organic social content, promotions and digital touchpoints.

Requirements

• Proven experience independently managing and optimising campaigns within Facebook Ads Manager (Meta Ads Manager) is essential.
• Support wider ecommerce initiatives, campaign launches and promotional activity.
• Conduct competitor and market analysis to identify opportunities and emerging trends.
• Proven experience independently managing paid media campaigns, within an ecommerce, retail, performance marketing or digital marketing environment.
• Proven experience developing, launching and improving paid social campaigns through testing and data-led optimisation.
• Strong understanding of campaign structure, audiences, creative testing and performance strategy.
• Strong analytical skills with the ability to interpret data and make commercial recommendations.
• Experience identifying growth opportunities and driving improvements across paid channels.
• Experience with organic social activity and understanding how paid and organic channels work together.
• Strong copywriting skills with the ability to develop and optimise performance-driven messaging.

Preferred

• Strong working knowledge of Google Ads across Search, Shopping and Performance Max is highly desirable.
• Experience with GA4 and additional paid platforms such as TikTok Ads would be advantageous.
• Experience within fashion, retail or ecommerce is desirable.