Paid Social Innovation & Delivery Lead

Cambridge, Cambridgeshire, UK (Remote)

£35K/yr – £41K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own and optimize cross-channel campaigns with a hands-on, technical focus while relentlessly driving automation and AI-led improvements.

  • Cross-Channel Campaign Ownership: manage paid search, paid social, and affiliates end to end with a constant feed and asset optimization cycle.
  • Technical Asset & Data Engine: own asset creation, feed management, and data reporting to feed the Client Strategy team with actionable, trend-backed insights.
  • AI-Driven Innovation: test and embed AI tools to scale execution and speed up creative testing while staying ahead of platform changes.

Job Description

Responsibilities

  • Cross-Channel Platform Mastery: Take absolute ownership of daily, hands-on campaign management. You will meticulously execute, monitor, and optimise campaigns across our core channels (Paid Search, Paid Social, and Affiliates), building and maintaining deep technical expertise across the entire digital mix to ensure maximum performance. Always using the latest agency approach and technology and the autonomy to constantly improve and develop our tech stack through real time feedback.
  • Precision Asset & Feed Management: Act as the ultimate master of the tools. You are responsible for complex feed management, creative ad builds, and meticulous asset management to ensure flawless delivery.
  • Data & Reporting Construction: Build robust, accurate reports and manage data methodology. You will supply the raw performance data and technical insights to the Client Strategy team, arming them with the facts they need to tell the overarching commercial story (including but not exhaustive, IMRG, Market Explorer, Similarweb)
  • The authoritative ‘Technical Wizard’ - although day to day client services sit with the Client Strategy team, as one of Genie Goals’ key technical experts, you will attend key meetings as the technical expert for Tier 1 clients when needed.
  • Relentless Curiosity: Be a self-starter and a highly agile problem solver. You must continuously question "how can we do this better?" and proactively hunt for transformative efficiencies within your daily tasks, providing feedback to the wider Innovation & Delivery team to embed winning technology, innovations and ways of working.
  • AI & Automation Adoption: Remain open-minded and deeply interested in AI. You are expected to actively test, learn, and implement new technical innovations and AI tools into your daily workflow to increase productivity and drive a "1-to-Many" execution approach.
  • Looking Out to Sea: Keep your finger on the pulse of the latest platform updates, algorithmic changes, and beta features. You will quickly adapt to industry shifts and bring fresh, technical ideas to the internal team with support from the Heads of Channel.
  • Continuous Development: Take absolute ownership of your own personal development plan. You must continually build your technical skills, platform certifications, and working knowledge across all marketing channels, taking full advantage of internal resources and training to accelerate your multi-channel expertise.
  • Agile Prioritisation & Adaptability: Operating across a fast-paced, multi-channel environment, you must be highly organised and comfortable navigating change and ambiguity. While you will proactively manage your own workload across multiple strategic briefs, you are fully supported by the Head of Innovation & Delivery, who will provide guidance, structural frameworks, and escalation support when priorities from different Client Strategy Directors clash.
  • Delivery Engine, Translating Strategy into Reality: The Strategic Handshake: Act as the flawless execution engine. You will receive clear, precise briefs from the Client Strategy team and translate those blueprints into reality. You must build exactly what is required, on time, and to the highest technical standard. You chase progression, not perfection and are not scared of making mistakes to make bigger impact improvements.

Requirements

  • Must-have years/degrees/certs/tools/constraints not explicitly stated in description

Preferred

  • Experience with AI tools or AI-led testing and automation
  • Deep familiarity with AI & automation adoption in marketing workflows
  • Platform certifications and ongoing personal development in multi-channel marketing

Benefits

  • Remote Working Allowance
  • We pay all Genies £126 per month WFH allowance
  • Flexible Working
  • We provide flexibility in working options and work in a distributed team model
  • 25 Days Annual Leave
  • + Bank Holidays
  • Enhanced Absence and Family Leave Policies
  • Workplace Pension
  • Your 4% employee contribution is matched by Genie via salary exchange
  • Employee Referral Scheme
  • A bonus payment if we hire someone you recommend
  • Electric Car Scheme
  • Cycle to Work Scheme
  • Genie Academy
  • Quarterly Social Events
  • Access to Spill Professional therapist sessions Wellness Activities
  • Wellbeing Perks
  • Paid eye tests, contribution towards glasses for DSE use and a yearly flu jab reimbursement
Genie Ventures logo

Genie Ventures

Genie Ventures is a rapidly growing digital marketing and publishing company. We run a stable of successful businesses including the UK’s first broadband comparison site (Broadband Genie) and a number of specialist comparison sites. We’ve also taken everything we’ve learned from growing these sites and created an internationally recognised, award winning performance marketing agency (Genie Goals).We’re based near Cambridge city centre, with a staff of more than 50 fantastic people, although our reach is global - operating in the UK, European and US markets. We are tech-focused having developed our own technology in house, and work closely with some of the biggest brands in the world including Google, Amazon, Karl Lagerfeld and Sky.Genie Ventures is a fabulous company to work for; then we would say that, wouldn’t we? It’s not just us saying it though – in recent times we’ve won a prestigious Working Mums Top Employer Award; and been a finalist for the Amazon Growing Business Awards Employer of the Year, The Cambridge News Business Awards Employer of the Year Award and the British Small Business Awards Small Business of the Year.We’ve achieved this by developing a unique culture based on developing our team and trusting them; with Genies being encouraged to learn and develop in a supportive yet ambitious environment. And we’ve managed to maintain a wide-eyed and fearless start-up mentality despite massive growth in both staff numbers and profitability.A huge perk of being a Genie is the sense of fun and togetherness that comes from working in a sociable, fun, caring and creative environment. In addition you’ll find an enviable selection of benefits, from table football and board games to a kitchen stocked to bursting with posh tea and coffee, fruit and other goodies – ready and waiting for you when you join our happy family.

Founded in 2008
Cambridge, England, GBR
20 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
37.5%
Direct
42.4%
Referral
5.8%
Social
13.4%
Paid
0.9%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
3