Responsibilities

• Account strategy and growth planning. Build clear Paid Social strategies and 30/60/90-day growth plans that connect spend, creative, product, audience and profitability.
• Full-funnel campaign management. Plan, build, optimise and scale Meta campaigns across acquisition, retargeting, catalogue and promotional activity, using consolidated account structures wherever this supports stronger learning and performance.
• Commercial performance. Make decisions using CPA/CAC, MER, contribution margin, AOV, new versus returning customer mix, LTV, volume and revenue - not ROAS in isolation.
• Budget ownership. Control budgets, forecasts, scaling decisions and cost controls with a clear understanding of risk, efficiency and the client’s wider commercial targets.
• Client leadership. Act as the primary day-to-day contact for your accounts, leading weekly calls and providing clear, proactive communication through Slack, email and Google Meet.
• Reporting and insight. Deliver useful weekly reporting that explains what happened, why it happened, what it means for the business and what action will be taken next.
• Creative strategy. Translate account data, customer research and brand positioning into high-quality creative briefs, testing roadmaps, personas, hooks, formats and angles.
• Creative delivery cadence. Work with the designer and wider pod to maintain a reliable flow of new work - typically 4-6 new concepts every two weeks and 20+ assets per month, adapted to each client’s needs.
• Testing and iteration. Create clear testing frameworks, identify creative fatigue, protect learning, scale winners and turn results into repeatable creative and media learnings.
• Onboarding and tracking. Support new-client onboarding, account audits, access setup, tracking checks, pixel/CAPI quality, naming conventions, QA and launch readiness.

Requirements

• 3+ years of hands-on Paid Social experience, with Meta as a core channel
• 2+ years working with e-commerce or DTC brands, ideally in an agency environment
• A proven ability to own multiple client accounts and prioritise effectively in a fast-moving environment
• Ability to confidently navigate AI Platforms and models for both analytics and creative production
• Strong analytical skills and confidence moving between platform data, Shopify performance and wider commercial metrics
• A solid understanding of creative strategy, customer research, messaging, testing and creative performance analysis
• Excellent written and verbal communication, including the ability to simplify complex performance issues for clients
• Strong attention to detail across campaign builds, budgets, tracking, reporting and creative QA
• A commercially minded approach: you understand that client retention is earned through performance, clarity, reliability and trust

Preferred

• Experience with Google Ads or the ability to work confidently alongside a Paid Search specialist
• Knowledge of Meta Pixel, Conversions API, event testing, attribution and e-commerce tracking troubleshooting
• Experience using profit analytics, cohort data or new-customer reporting to guide channel strategy
• Experience mentoring an executive, coordinating a pod or contributing to agency processes and training

Benefits

• Fully remote (UK-based)
• Clear performance-based progression
• Direct access to senior leadership
• Real account ownership and responsibility
• 28 days annual leave (including bank holidays)