Paid Social Media Executive (In a top Leeds agency)

Responsibilities

• Help build, manage and optimise campaigns across TikTok, Meta and LinkedIn .
• Support campaigns from initial setup through to optimisation and reporting.
• Monitor budgets, KPIs and campaign performance.
• Test different audiences, creative, messaging and campaign approaches.
• Make data-led recommendations to improve results.
• Work with Creative, Content and Strategy teams to produce engaging social-first campaigns.
• Support both high-profile brand campaigns and performance-focused eCommerce and lead generation activity .
• Help brief creative assets based on platform best practice and campaign performance.
• Identify which creative, audiences and formats are delivering the strongest results.
• Analyse campaign performance and turn data into clear insights.

Requirements

• Some previous hands-on experience within Paid Social , ideally gained within an agency environment.
• Experience using Meta Ads Manager , with exposure to TikTok and/or LinkedIn advertising highly desirable.
• A basic understanding of campaign setup, targeting, optimisation and reporting.
• Comfortable working with data and interpreting campaign performance.
• Genuine interest in social media, digital advertising and performance marketing .
• Strong attention to detail and organisational skills.
• A proactive attitude and willingness to learn.
• Great communication skills and confidence working as part of a collaborative team.

Benefits

• an excellent benefits package.