Paid Social Executive - Expression of interest

Responsibilities

• This is a dynamic position, working within our Paid Social team. You won't just be pulling levers or pulling reports; we want you to dig into the "why" behind the numbers across the entire media mix. You will take raw data and turn it into compelling stories, actively proposing new tactics, and setting up rigorous experiments to improve performance on both search engines and social platforms.
• At Impression, we believe in nurturing talent. You will be fully supported by a brilliant team of Strategists who will help you refine your technical craft across Meta, TikTok and beyond. We will help you deepen your commercial awareness, build your confidence in presenting insights, and provide you with all the tailored training you need to eventually step up into a dual-channel Strategist role.

Requirements

• The Craft: Cross-Channel Execution & Automation
• - Multi-Platform Campaign Mastery: You will confidently set up, manage, and optimise campaigns across both Social (e.g., Meta Advantage+, LinkedIn). You’ll take a hands-on approach to optimising product feeds, creative assets, and audiences to ensure maximum relevance.
• - Bidding & Algorithm Management: You will select and implement the most appropriate bidding strategies based on campaign objectives. We want you to deeply understand the different levers that influence social delivery algorithms, and clearly explain the rationale behind your choices.
• - Tactical Planning & Experimentation: You will actively contribute to the client roadmap by proposing data-driven tactics and cross-channel experiments that align with the overarching strategy our Senior Strategists have set.
• - Beyond the Click: You will confidently use Google Analytics and other platforms to gain deeper insights into post-click user behavior, understanding how social awareness drives search intent, and creating custom reports to find hidden areas for improvement.
• - Data Storytelling: You will extract and interpret complex datasets from multiple platforms, transforming raw data into clear, actionable recommendations. You will always pair your data with important contextual factors without ever compromising on delivering the hard facts.
• - Campaign Ownership: You will take proud ownership of campaign-level KPIs across Paid Social, ensuring they are tracked accurately and that you are constantly working to improve them.
• - Competitor Analysis: You will proactively analyse competitor activity and market trends across the digital landscape to identify opportunities and threats. You will translate these insights into actionable recommendations for bidding, targeting, and ad copy/creative.
• - Knowledge Sharing: You will present your insights clearly to both the internal team and our clients. You'll share your cross-channel findings with the wider department to help inform strategic decisions and sharpen our overall competitive offering.
• - Commercial Awareness: You will demonstrate clear commercial awareness by always explaining how your proposed tactics and daily optimisations are expected to positively impact the client's actual business goals.