Paid Social Account Manager

Own and optimize cross-channel paid social programs for premium brands, turning data into actionable strategy and guiding cross-functional teams to impact metrics and growth.

• Campaign Strategy & Execution: Create, implement and optimise paid social strategies aligned to client objectives, focusing on performance and ROI.
• Performance Monitoring & Reporting: Track and analyse performance across platforms, GA4, Shopify and attribution tools to inform wider business decisions.
• Collaboration & Team Support: Work cross-functionally and mentor junior teammates, contributing to audits, pitches and wider business development opportunities.

Responsibilities

• Lead day-to-day management of client paid social accounts, ensuring campaigns align with client goals and wider business objectives
• Build strong, trusted client relationships through proactive communication and strategic thinking
• Lead client calls confidently, presenting performance updates, recommendations and next steps clearly
• Manage project timelines, actions and priorities across accounts
• Create, implement and optimise paid social strategies tailored to client objectives, focusing on performance, growth and ROI
• Develop audience targeting, testing frameworks and campaign structures across Meta, Pinterest, TikTok and other paid social platforms
• Work closely with creative teams on ad concepts, creative briefs and testing approaches
• Make strategic recommendations around landing pages, messaging and customer journey improvements
• Ensure campaigns are set up accurately and maintained to a high standard
• Support Google Ads activity where needed, working alongside wider performance team support
• Monitor and analyse campaign performance using platform data alongside GA4, Shopify and attribution tools to understand wider business performance
• Use both hard and soft metrics to assess performance, including on-site behaviour and customer engagement
• Deliver weekly, monthly and quarterly reporting with clear, actionable insights and recommendations
• Lead performance reviews and strategic discussions with clients
• Identify opportunities for automation, AI tools and improved efficiencies across reporting and analysis
• Work collaboratively across paid, SEO, CRM, brand and creative projects where needed
• Support and mentor junior team members where needed
• Contribute to audits, pitches and wider business development opportunities

Requirements

• 3+ years of experience managing paid social campaigns, ideally within an agency environment
• Proven experience managing a variety of budgets and driving strong commercial performance
• Experience working with fashion, lifestyle, luxury or premium brands is very advantageous
• Strong understanding of Meta Ads, Pinterest Ads and TikTok Ads platforms
• Basic understanding of Google Ads and wider paid media channels
• Ability to interpret data and translate it into clear strategic recommendations
• Comfortable working across full-funnel strategy, not just channel execution
• Ability to look at the bigger picture and understand wider business performance beyond paid media channels alone
• Strong client communication and presentation skills, with confidence leading calls and presenting recommendations
• Keen eye for detail to ensure campaigns are set up and delivered accurately
• Strong interest in paid media trends, AI tools and platform developments, with a willingness to continuously test, learn and adapt
• Ability to use AI and automation tools thoughtfully to improve workflows, reporting, analysis and creative thinking while maintaining accuracy, strategic thinking and attention to detail
• Experience using GA4, Shopify and attribution tools preferred
• Experience with TikTok and/or Snapchat campaigns preferred
• Ability to work independently while contributing positively to a collaborative team environment

Nice to Have

• Google or Meta certifications are a plus
• We would consider part-time applicants for the role

Benefits

• Flexible, remote-friendly working environment with occasional travel to London and client offices
• Opportunity to work across exciting luxury, fashion and lifestyle brands
• Supportive culture that encourages growth, learning and career development
• 25 days holiday or pro-rata
• Your birthday off
• 2 duvet days