Paid Search Executive

Responsibilities

• As a Paid Search Executive, you'll play a key role in delivering ambitious growth across Aviva products through data-led paid search campaigns. Working across platforms including Google Search, Performance Max, Demand Gen and YouTube, you'll create and optimise activity throughout the customer journey, from building awareness to driving conversions.
• You'll use customer insights, first-party data and a test-and-learn approach to improve performance, uncover new growth opportunities and maximise efficiency. Working closely with media partners, platforms and our SEO team, you'll bring fresh ideas, share insights and help ensure we're making the most of the latest digital capabilities. We're looking for someone who challenges the status quo, collaborates effectively and can connect media performance with wider business goals.

Requirements

• Entry level (1-2 years minimum) experience of paid search/PPC expertise across certain products, propositions, and brands to deliver business growth especially with hands on experience within platforms.
• Technical skills across Google Ads (and Microsoft Ads advertising is a plus) products and campaign types, with the main proficiency on Search-based campaign types.
• Experience proactively managing, optimising, and creating paid search campaigns from keyword research to ad copywriting and reporting.
• Technical skills across non-Search-based campaign types such as Performance Max, Demand Gen, Display, and YouTube campaign types are a plus.
• Experience with Google platforms and tools including using 1 st party data/Customer Match, audience development, targeting capabilities, and creative format testing to drive results are a plus.

Preferred

• Microsoft Ads advertising is a plus
• Experience with YouTube campaign types is a plus

Benefits

• Starting salary circa £38.000 (depending on location, skills, experience, and qualifications)
• Bonus opportunity – 8% of annual salary Actual amount depends on your performance and Aviva’s.
• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
• Aviva-funded Private Medical Benefit to help you get expert support when you need it
• Make your money go further - Up to 40% discount on Aviva products , and other retailer discounts
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
• Brilliantly supportive policies including parental and carer’s leave
• Flexible benefits to suit you, including sustainability options such as cycle to work
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others