Paid Search and Analytics Specialist

Responsibilities

• Own day-to-day management of Google Ads and Microsoft Advertising accounts — structure, keywords, bids, budgets, negatives, audiences and ad copy.
• Manage and pace significant monthly media spend against CPA and volume targets, with clear forecasting and in-month course correction.
• Build and optimise across campaign types, including Search and Performance Max
• Run a continuous testing roadmap: ad copy, landing pages, bidding strategies, match types, audience layers and creative.
• Manage search query mining, competitor monitoring and market/keyword expansion.
• Work within advertising policy and regulatory restrictions specific to our sector — ensuring every ad, extension and landing page is compliant before it goes live, and managing appeals or disapprovals when they happen.
• Work closely with Google and Microsoft account teams, and get the most out of betas, support and alpha access.
• Use GA4 to analyse performance end to end — acquisition through to conversion and revenue — and turn that into decisions, not just dashboards.
• Build and maintain conversion tracking, events, audiences and custom reports in GA4, working with Google Tag Manager.
• Own paid search reporting: weekly performance, monthly business reviews, and ad hoc deep dives for leadership.

Requirements

• Strong, demonstrable, hands-on paid search experience across both Google Ads and Microsoft Advertising.
• Proven track record managing significant paid search budgets with direct accountability for performance.
• Strong working knowledge of GA4 — reporting, event and conversion configuration, audience building and analysis.
• Confident with numbers: comfortable in spreadsheets, able to model scenarios, forecast and spot anomalies quickly.
• Able to work independently and prioritise — this is a hands-on role with real ownership.

Preferred

• Agency background, or in-house experience in a tightly regulated industry (healthcare, pharma, financial services, gambling, legal or similar).
• Working knowledge of German — useful for our German-language activity, but not a requirement.
• Google Tag Manager, Data Studio, and experience with server-side or consent-mode tracking setups.
• Experience with paid social, programmatic or wider performance channels.
• Google Ads and GA4 certifications.