Paid Media Specialist - Freelance

Responsibilities

• Campaign Execution & Management
• Build, launch, and manage paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook/Instagram), and other relevant platforms.
• Implement campaign targeting, audience segmentation, bidding strategies, and budget allocations as defined by marketing objectives.
• Ensure campaigns are set up accurately, following platform best practices and internal processes.
• Analytics & Reporting
• Use Google Analytics, platform dashboards, and reporting tools to monitor campaign performance.
• Produce regular campaign performance reports with key insights and recommendations.
• Maintain accurate campaign tracking, tagging, and attribution to support reporting requirements.
• Identify trends, opportunities, and areas for improvement based on campaign data.
• Marketing Operations & Collaboration

Requirements

• Proven track record of planning, managing, and delivering paid media campaigns on time and within agreed budgets.
• Global Campaign experience
• Demonstrated experience in achieving lead generation objectives and meeting key performance metrics, including CPL (Cost per Lead), CPA (Cost per Acquisition), CPD (Cost per Demo), and CPW (Cost per Win).
• Strong capability in driving continuous campaign performance improvements through data-driven optimisation, audience segmentation, A/B testing, and experimentation.
• Experience in ensuring accurate campaign tracking, performance reporting, data integrity, and adherence to platform governance and best practice standards.
• Ability to analyse campaign results, provide actionable insights, and make strategic recommendations to maximise return on investment and marketing effectiveness.

Preferred

• Experience with global campaigns and multi-language targeting.
• Knowledge of programmatic advertising and DSPs.
• Google Ads and Meta certifications.