Paid Media Specialist

City of Bristol, Bristol, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the paid Google and Meta ads portfolio for a defined set of accounts, shaping strategy, execution and measurement while building the reporting backbone and guiding junior peers.

  • Campaign strategy and ownership: structure, testing, budgets and optimization for the selected accounts.
  • Performance discipline: ROAS, CPA, CAC, funnel health, and attribution driven decisions.
  • Team and cross-channel influence: mentoring juniors and sharing insights to inform broader campaigns.

Job Description

  • Strategic ownership: Google Ads and Meta Ads accounts ownership with campaign structure, testing plans, budget allocation, and optimisation approach.
  • Tracking & reporting: Build and maintain GA4, GTM, conversion tracking, Meta CAPI, and basic attribution for clear performance measurement.
  • Campaign execution: Plan, launch, and optimise across Google Ads (Search, Performance Max, Shopping) and Meta Ads (Feed, Reels, Stories) with audience strategies and creative testing.
  • Reporting & analysis: Produce regular performance reports, identify ROAS/CAC improvements and funnel issues, and translate data into actionable recommendations.
  • Mentoring & collaboration: Guide junior team members, share insights across channels, collaborate with other specialists, and participate in in-person meetings on Tuesdays and Wednesdays.
Believe Digital logo

Believe Digital

We are believe.digital a growing digital agency based on Whiteladies Road in the centre of Bristol. We provide a diverse set of services to a diverse set of clients, from end-to-end bespoke web development to the whole range of digital marketing services; social, PPC, SEO, email marketing and more. Our clients are based all across the UK and internationally, and range from start ups to other agencies to government organisations to multi-national corporations.Our purpose is simple - to help you do better business online. #betterbelieveTo find out more, and speak to our team about your website or digital marketing campaigns contact us at: getresults@believe.digital

Founded in 2010
Bristol, England, GBR
7 employees (5 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
37.3%
Direct
41.2%
Referral
12.5%
Social
6.3%
Paid
1.8%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
5 (71% of company)