Paid Media Marketing Executive

Responsibilities

• Campaign Execution: Set up, launch, and daily manage paid social campaigns across key platforms, including Meta (Facebook & Instagram), TikTok, Snapchat, and Pinterest.
• Video & Search Advertising: Support the management of YouTube Ads campaigns to drive both brand awareness and consideration.
• Cross-Team Collaboration: Work closely with the Social Lead and Paid Media Manager to ensure paid campaigns complement organic social strategies and major brand moments.
• Creative Briefing & Optimisation: Collaborate with the creative team to brief, develop, and continuously test high-performing ad creatives (video, imagery, and copy) tailored to each specific platform.
• Performance Monitoring: Maintain daily checks on budgets, spend, and key performance indicators (ROAS, CPA, CTR, and CPC) to ensure campaigns are pacing efficiently against targets.
• A/B Testing: Assist in building and executing a rigorous testing roadmap across audiences, creatives, placements, and landing pages to maximise efficiency.
• Data Analysis & Reporting: Use platform dashboards and Google Analytics 360 to pull data, identify trends, and provide actionable insights for weekly and monthly marketing reports.
• Trend & Platform Awareness: Stay up to date with emerging ad formats, tracking updates (e.g., Pixel and Conversions API updates), and competitor paid strategies within the retail and fashion sectors.

Requirements

• You will be a motivated, numbers-driven individual who takes pride in accuracy and enjoys applying a high level of attention to detail.
• A strong interest in performance marketing, e-commerce, and data-driven decision-making is essential.
• Platform Experience: Hands-on experience navigating Meta Ads Manager and TikTok Ads Manager (experience with Snapchat, Pinterest, or Google Ads/YouTube is highly advantageous).
• Analytical Mindset: A strong comfort level working with numbers and a solid understanding of core e-commerce metrics (ROAS, CPA, Conversion Rate, ROI).
• Data Tools: Proficiency in Excel / Google Sheets for organising data, creating pivot tables, and analysing campaign performance.
• Web Analytics: Familiarity with Google Analytics 4 (GA4) or similar platform tracking tools.
• Commercial Copywriting: Strong copywriting skills with the ability to write compelling, clear, and action-oriented ad copy.
• Creative Understanding: A good eye for what makes an ad creative successful on social media, especially short-form video formats (Reels, TikToks).
• Organisation Skills: Excellent time management with the ability to juggle multiple budgets, platform schedules, and deadlines simultaneously.
• Experience: Previous experience in a dedicated Paid Media, Paid Social, or Digital Marketing role within an e-commerce environment is preferred, but hands-on platform knowledge is key.

Preferred

• Ideally, you will have: Platform Experience: Hands-on experience navigating Meta Ads Manager and TikTok Ads Manager (experience with Snapchat, Pinterest, or Google Ads/YouTube is highly advantageous).
• Analytical Mindset: A strong comfort level working with numbers and a solid understanding of core e-commerce metrics (ROAS, CPA, Conversion Rate, ROI).
• Data Tools: Proficiency in Excel / Google Sheets for organising data, creating pivot tables, and analysing campaign performance.
• Web Analytics: Familiarity with Google Analytics 4 (GA4) or similar platform tracking tools.
• Commercial Copywriting: Strong copywriting skills with the ability to write compelling, clear, and action-oriented ad copy.
• Creative Understanding: A good eye for what makes an ad creative successful on social media, especially short-form video formats (Reels, TikToks).
• Organisation Skills: Excellent time management with the ability to juggle multiple budgets, platform schedules, and deadlines simultaneously.
• Experience: Previous experience in a dedicated Paid Media, Paid Social, or Digital Marketing role within an e-commerce environment is preferred, but hands-on platform knowledge is key.

Benefits

• Casual dress
• Free parking
• On-site parking