Paid Media Manager

Warrington, UK (Hybrid)

Salary Not AvailableSenior Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own paid media execution for Meta and Google Ads with data driven optimization, cross client scale, and tight collaboration with CRM and account teams.

  • Growth Infrastructure: Build, launch, and optimize cross platform campaigns with clear performance bets and ongoing testing.
  • Performance Management: Budget stewardship, KPI tracking, and rapid iteration on audiences, creative, and placements to hit CPL/CPA/ROAS targets.
  • Cross‑functional Enablement: Align with Account Managers and CRM, brief creative, and share learnings to scale client results.

Job Description

Responsibilities

  • Build, launch, and manage campaigns across Meta Ads and Google Ads
  • Manage monthly budgets of £10k+ per platform across multiple client accounts
  • Optimise campaigns daily — bid strategies, audience targeting, creative rotation, budget allocation
  • Run A/B tests on audiences, creatives, placements, and copy to continually improve performance
  • Monitor key metrics (CPL, CPA, ROAS, CTR, CVR) and take action when performance shifts
  • Stay on top of platform changes, betas, and new features — and put them to work
  • Develop paid media strategies aligned with client objectives and KPIs
  • Analyse campaign data to identify trends, opportunities, and areas for improvement
  • Produce clear, insightful performance reports and present findings to the team
  • Contribute to QBRs and client presentations with data-backed recommendations
  • Identify scaling opportunities and make the case for budget increases
  • Work closely with Account Managers to understand client goals and translate them into campaign strategies
  • Brief the creative team on ad concepts, formats, and messaging based on performance data
  • Coordinate with the CRM team to align paid and owned channel activity
  • Share learnings and best practices with the wider team
  • Keep ClickUp updated with campaign tasks, deadlines, and status
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SocialTap

Need more Leads, Sales and Customers?We build and manage profitable marketing campaigns for growing businesses, that deliver results.

Founded in 2019
Platt Bridge, England, GBR
7 employees (3 in marketing)

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339

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Current headcount: ~7

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3 (43% of company)
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2