Paid Media Manager | Lookfantastic

Responsibilities

• PPC Account Management & Optimisation
• Use data-driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.
• Own the specifics of account management and optimisation, including campaign structure, keyword research and management, bidding strategy, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
• Manage daily paid campaign spend to ensure optimum campaign performance against agreed revenue and ROI/COS% targets.
• Work with our in-house design team on banner and ad creation for campaign activation across relevant platforms.
• Measurement & Testing
• Support the adoption and day-to-day application of our measurement framework, triangulating between Fospha, MMM outputs, and in-platform/last-click reporting to build a rounded view of true performance.
• Use triangulated measurement to design, run, and read incrementality and channel tests — translating findings into budget and optimisation decisions.
• Help the wider team and regional stakeholders understand where measurement sources agree, where they diverge, and what that means for how success is defined and reported.
• Search Diversification & Innovation

Requirements

• Strong hands-on PPC experience across Google Ads and Microsoft Ads, including automated bidding and AI-driven campaign types (e.g. PMax, AI Max)
• Understanding of measurement methodologies — comfortable working across platform reporting, attribution tools (e.g. Fospha), and MMM, and able to reconcile differences between them
• Experience designing or supporting structured testing (A/B, geo, incrementality)
• Capability with key marketing platform technologies
• Prioritise, structure work and effectively manage time
• Excellent communicator — able to give clarity and provide detail on insights
• Ability to form good working relationships with internal teams
• Critical thinker and problem-solving skills
• Project management skills

Preferred

• Exposure to emerging search and AI advertising platforms (e.g. ChatGPT Ads, answer-engine optimisation)
• Experience participating in platform betas and translating early access into competitive advantage
• Familiarity with retail/e-commerce trading environments and how pricing, stock, and promotion decisions interact with media performance

Benefits

• Career Development
• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
• Enhanced Leave
• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.