Paid Media Manager

Responsibilities

• Campaign Strategy: Develop and manage paid advertising campaigns across Google Ads, Meta Ads and other relevant platforms.
• Budget Management: Monitor advertising spend, adjust bids and allocate budgets to improve campaign efficiency.
• Performance Optimisation: Analyse cost per acquisition (CPA), return on ad spend (ROAS), conversion rates and other key metrics.
• Testing and Improvement: Run A/B tests on ad creatives, copy, landing pages and audience segments.
• Audience Targeting: Refine targeting strategies to reach relevant audiences and improve conversion performance.
• Tracking and Analytics: Monitor conversion tracking and attribution to support reliable campaign measurement.
• Reporting: Prepare performance reports and recommend actionable improvements based on campaign data.
• Team Collaboration: Coordinate with creative and account management teams to align campaigns with client objectives.

Requirements

• Experience: Minimum 3 years of experience in paid media, PPC, digital advertising or performance marketing.
• Advertising Platforms: Hands-on experience with Google Ads and Meta Ads Manager.
• Analytics: Working knowledge of Google Analytics 4 (GA4), conversion tracking and attribution.
• Campaign Management: Strong understanding of bidding strategies, audience segmentation, budget allocation and campaign optimisation.
• Data Analysis: Ability to interpret performance metrics and translate findings into practical recommendations.
• Reporting Tools: Proficiency in Microsoft Excel or Google Sheets and digital campaign reporting tools.
• Communication: Strong written and verbal communication skills, with the ability to explain campaign results clearly.
• Organisation: Ability to manage multiple campaigns, deadlines and priorities while maintaining attention to detail.

Benefits

• Salary: £40,000–£45,000 per year, depending on experience.
• Annual Bonus: Discretionary company bonus scheme.
• Annual Leave: 25 days of annual leave, plus public holidays.
• Pension: Employer pension contribution scheme.
• Professional Development: Funded relevant training and opportunities to develop specialist skills.
• Campaign Exposure: Opportunities to work across different advertising platforms, campaigns and client accounts.
• Additional leave
• Company events
• Company pension
• Free parking