Paid Media Manager

Responsibilities

• Develop, execute and optimise performance marketing campaigns across platforms including Google Ads, Meta, and other relevant digital channels. Plan and manage paid search, paid social, display, programmatic and retargeting activity designed to drive traffic, leads, conversions and measurable commercial outcomes.
• Take an integrated view of the media mix, identifying opportunities to improve performance across channels and throughout the customer journey.
• Monitor and analyse key performance metrics including CTR, CPC, CPA, conversion rates and ROAS, using insights to continually improve campaign effectiveness.
• Develop appropriate testing strategies across creative, audiences, landing pages, messaging and ad formats.
• Produce clear campaign reporting and translate data into meaningful, actionable recommendations for the business.
• Plan, allocate and optimise media budgets to maximise ROI and achieve company KPIs.
• Forecast and track spend across channels, identifying opportunities to improve efficiency and effectiveness.
• Work closely with creative, content and client teams to develop integrated campaigns tailored to specific audiences and objectives.
• Provide media expertise throughout the creative and strategic process, ensuring campaigns and content are designed with channel performance and activation in mind.
• Advise on audience journeys, customer experience, campaign structure and content activation best practice.

Requirements

• Significant experience in digital media and performance marketing, ideally within travel or another B2C environment.
• Strong understanding of digital media, content and online performance.
• Experience across paid search, paid social and other digital channels, with knowledge of platforms such as Google Ads and Meta Ads Manager.
• Strong digital media planning, buying, activation and optimisation capabilities.
• Understanding of audience segmentation, targeting, attribution and ROI measurement.
• Experience using data and analytics to drive campaign performance and commercial outcomes.
• Understanding of the relationship between paid, owned and organic activity.
• Awareness of emerging approaches to AI, media buying, creative strategy, measurement and attribution.

Preferred

• Marketing automation and remarketing strategies.

Benefits

• The opportunity to join a rapidly growing business in the travel industry, with the scope to have a meaningful influence on the capabilities of our wider paid media function.
• A friendly and ambitious culture with plenty of room to grow.
• Hybrid working and a collaborative, close-knit team (remote-first, with travel to Swansea every six weeks. You’ll be required to spend Monday–Friday in Swansea that week, with travel and food expenses paid for by the company).
• Access to Perkbox, offering a range of employee perks, discounts and wellbeing tools.
• Pension scheme and private medical insurance to support your financial and physical wellbeing following a successful probationary period.
• Bonus scheme following a successful probationary period.
• Discounted holidays and travel perks following a successful probationary period.
• 20 days’ annual leave plus 8 bank holidays, with annual leave entitlement increasing after two years’ service.