Paid Media Manager

Responsibilities

• Leading the strategy, setup, and optimisation of Meta Ads campaigns across a portfolio of dental and healthcare clients.
• Managing local lead generation campaigns, optimising for high-quality patient enquiries.
• Supporting Google Ads activity (Search/PMax) where required, with Meta as your primary focus.
• Taking full ownership of campaign performance — from build through to reporting and optimisation.
• Setting up and troubleshooting tracking (Meta Pixel, GA4, GTM, conversion events, attribution)
• Identifying and driving growth opportunities across accounts:
• Budget scaling
• Audience expansion
• Creative testing
• Offer and messaging optimisation

Requirements

• Strong hands-on experience managing Meta Ads campaigns, with a focus on lead generation
• Proven success delivering local lead generation results (e.g. service-based businesses, clinics, practices)
• Agency-side experience managing multiple client accounts
• Deep understanding of: Audience targeting, Creative testing frameworks, Funnel optimisation, Cost per lead and lead quality
• Experience with Meta Business Manager, GA4, and Google Tag Manager
• Strong analytical skills — able to turn performance data into clear actions.
• Confident communicator, comfortable engaging with both internal teams and clients.
• Highly organised, able to manage and prioritise across multiple accounts.

Preferred

• Experience working with dental, healthcare, or other regulated/professional services sectors.
• Familiarity with CRM integrations and lead tracking beyond standard pixel events.
• Experience using Google Ads scripts or automation tools to manage accounts at scale.
• Understanding of SEO and how paid and organic channels interact.

Benefits

• Income Protection
• Life Assurance
• Enhanced pension
• Health Cash plan
• 28 days annual leave + bank holidays
• Sick pay scheme
• A range of flexible benefits available through our Agilio Flex portal