Paid Media Manager

Responsibilities

• Own the day-to-day management and optimisation of all paid media channels, ensuring accounts are maintained, healthy, and performing against KPIs. Putting forward any recommendations and enhancements on a weekly basis to optimise performance across all territories.
• Define and drive the paid media strategy across Search and Social, aligned with wider business and marketing objectives.
• Review and analyse performance across campaigns, ad sets, keywords, and creative, identifying trends, risks, and opportunities.
• Lead a structured test-and-learn approach across all paid media channels, including hypothesis creation, execution, and evaluation.
• Own tracking architecture, pixel/event setup, QA and server-side/CAPI integration across paid channels.
• Ensure data integrity across platforms, analytics and backend systems while troubleshooting attribution gaps and testing conversion/bidding strategies.
• Ensure best-in-class optimisation practices are consistently applied across all platforms.
• Own paid media budgets, overseeing daily spend and ensuring efficient allocation to maximise ROI and ROAS.
• Build and present incremental spend and investment proposals, highlighting growth opportunities and expected performance impact.
• Monitor pacing and performance to ensure spend remains aligned with targets throughout the month and trading periods.

Requirements

• 4+ years’ experience in a paid media or performance marketing role, with hands-on experience across Paid Search and Paid Social.
• Proven ability to manage and optimise campaigns across multiple platforms and budget levels.
• Strong analytical skills with the ability to turn complex data into clear, actionable insights.
• Highly numerate and commercially aware, with a strong focus on ROI, efficiency, and business KPIs.
• Experienced in testing, tracking, measurement, and performance analysis.
• Excellent organisation, communication, and stakeholder management skills.
• Comfortable managing multiple projects and priorities simultaneously.

Preferred

• Experience working within a retail brand, ideally within the fashion sector (desired)

Benefits

• Annual bonus scheme
• Bi-Annual Dress Allowance
• 25 days of annual leave (plus bank holidays)
• Extra day off for your birthday
• Flexible working hours around core hours of 10-4
• Early Finish Fridays
• Cycle to work scheme
• 40% staff discount across Club L and Lavish Alice products
• Healthcare Cashplan
• Free onsite gym