Responsibilities

• Work closely with the team to plan campaigns and execute paid media activity across Paid Search and Paid Social for B2C & B2B clients.
• Develop effective test & learn plans for campaigns and work with the Paid Media Specialist to analyse performance and shape future media strategy.
• Effectively plan and manage client media budgets across both project-based and retainer work.
• Assist with campaign reporting, including weekly and monthly reports to track progress, identify opportunities or flag areas for improvement.
• Support with the implementation of campaign tracking to ensure activity is properly measured and optimised, either via Google Tag Manager or by working with website/development teams to brief tracking requirements, including key events and enhanced conversions.
• Optimise Paid Media campaigns (Search, PMAX/Shopping, Demand Gen, Meta Ads, LinkedIn Ads are desirable) to achieve KPIs for our clients, and proactively suggest opportunities for growth.
• Support the growth of the agency by providing Paid Media insight for new business pitches (keyword opportunities, audience size, etc).
• Identify opportunities to improve ad content across channels to uplift performance.

Requirements

• Two to three years' experience working within Paid Media (agency-side preferable, but not essential).
• Hands-on experience running campaigns through Google Ads & Meta Ads Manager.
• Strong ability to analyse data to inform decisions, with proven success achieving client objectives through knowledge, creativity and problem-solving.
• Strong analytical skills with proven ability to identify trends and opportunities for growth.
• Able to clearly articulate campaign performance.
• Whilst experience with Google Analytics, Facebook Attribution and Google Tag Manager is preferred, proficiency in every platform isn't essential.
• Curious, proactive and adaptable - this is a fast-moving industry (Social advertising especially!) so the right person is comfortable keeping up with platform changes and understanding how they affect our output.

Preferred

• Experience with other paid platforms, including but not limited to: LinkedIn, Pinterest, X, Spotify, TikTok, Bing.
• Experience managing Google Merchant Center and monitoring product feeds.
• Experience creating audience lists and setting up effective remarketing campaigns.
• Understanding of programmatic campaigns and awareness of third-party tools used in media planning.
• Ability to use AI tools such as Claude to problem-solve and develop agency processes.
• Relevant certifications (e.g. Google Ads, Meta Blueprint) are a plus.

Benefits

• 24 days (plus Bank Holidays) plus additional 4 paid days off at Xmas
• Pension
• Hybrid/remote working policy
• Learning & development budget / training support
• Progression path - clear route to develop your chosen path
• Regular team socials and wider network opportunities
• Access to Pirkx (benefits app):
• Access to telephone & online healthcare and mental health support (app)
• Discounted private medical health cover (app)
• Discounted gym membership (app)