Responsibilities

• High-impact campaigns
• Use a consultative approach to communicate our paid media offering to both existing and prospective clients.
• Create, guide and deliver innovative paid media strategies, reporting on performance and optimisation to clients and account leads.
• Oversee paid media budgets for our client portfolio ensuring spend is maximised and impact is delivered.
• Nurture strategic partnerships with the platforms we use via Account Managers, Customer Success Managers or other external contacts.
• Test and trial new features or trends to share across our teams and ensure we are always delivering the best results for our clients.
• Data analytics and performance
• Have an in-depth understanding of how to maximise impact through optimisation and improvement based on data and insight.
• Input into integrated campaign plans and strategies to create the most impactful solutions for clients, leading on recommendations for data and analytics.
• Work closely with account leads to manage, track and evaluate campaign KPIs and prove ROI.

Requirements

• Solid experience within an integrated agency or in-house marketing team.
• Experience developing and delivering paid media strategies for integrated marketing campaigns, providing performance expertise and guidance both internally and externally.
• Strategic understanding of data and analytics.
• Experience contributing to data strategy and planning for integrated marketing campaigns.
• Exceptional knowledge of common data and digital platforms and tools.
• Strong technical experience of analytics tools and paid media platforms (particularly, but not limited to: Google Tag Manager, GA4, LinkedIn Ads, Meta Ads, Google Ads including Grant accounts, programmatic display).
• Experience negotiating, securing and managing paid media partnerships with online media publishers, from initial outreach and commercial agreements through to campaign delivery and performance management.
• Established presentation skills, with the ability to draw strategic insights from data and tell a compelling story.

Preferred

• Experience working with cross-disciplinary teams including designers, developers and digital specialists such as SEO and CRO.
• Experience working or academic background within the sustainability sector.
• A strategic understanding of sustainability sector trends and key challenges.

Benefits

• Office perks such as breakfast, organic fruit, socials.