Paid Media Manager, International

Responsibilities

• Launch and scale Meta and Google campaigns across our priority international markets, including the UK, Canada, ANZ, and key EU markets like Germany
• Own measurement end to end: CAPI, GA4, GDPR-compliant tracking, and a regular cadence of incrementality and lift testing
• Scale spend into the millions annually while protecting CAC, LTV/CAC, and contribution margin
• Build a repeatable testing engine across creative, audience, offer, and localized landing pages
• Partner closely with creative, product, and lifecycle teams to keep execution sharp across markets
• Build the foundation for a specialist team: hiring plan, workflows, vendor model, once performance is proven
• Own the quarterly international growth roadmap, including recommendations on new markets and channels

Requirements

• Has 5+ years in performance or growth marketing with hands-on paid media ownership, not just oversight
• Has personally launched and scaled Meta and Google campaigns in at least two international markets (Canada, Australia, UK, or a non-English-speaking EU market like Germany, the Netherlands, or France)
• Has scaled paid media spend into the millions annually while holding the line on CAC and contribution margin
• Has real command of GDPR-compliant tracking and measurement, including CAPI, GA4, and incrementality testing
• Comes from a high-growth DTC, subscription, or ecommerce business with real paid media dependence
• Has built campaigns in-house rather than at an agency. You've lived with the downstream impact of your own calls, not just made recommendations from the outside

Benefits

• generous PTO
• strong benefits coverage - for you and your family
• free Grüns
• wellness and balance perks
• health and well-being perks