Digital Paid Media Manager

Blackburn, West Lothian, UK (Unknown)

£55K/yr – £65K/yrSenior Level

Posted 1 day ago

Job Summary

Own and optimise paid media campaigns across Google Ads and Microsoft Advertising while collaborating with Analytics, Product, Creative, and Sales to align inventory, pricing, and demand and drive scalable performance through data-driven insights and new tools.

  • Lead cross-functional campaign optimisation and reporting
  • Manage feeds, compliance, and tooling for efficiency

Job Description

Responsibilities

  • Setting up, managing, and optimising paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Performance Max)
  • Supporting large‑scale product advertising across a catalogue of millions of SKUs
  • Monitoring performance against key metrics such as revenue, ROAS, acquisition, and engagement
  • Analysing complex performance data to identify optimisation opportunities and provide actionable insights
  • Collaborating with internal teams (Analytics, Product, Creative and Sales) to align campaigns with inventory, pricing, and demand
  • Maintaining and optimising product feeds in line with Google Merchant Center best practices
  • Supporting agency and vendor relationships through data insights and performance reporting
  • Implementing new tools, automation, and workflows to improve efficiency and scalability
  • Ensuring compliance with GDPR and regional data privacy requirements
  • Keeping up to date with industry trends, competitor activity, and new paid media opportunities

Requirements

  • 5+ years experience in digital marketing with hands‑on expertise in Google Ads and Microsoft Ads
  • 3+ years experience managing e‑commerce and Google Shopping campaigns
  • Proven experience managing international search campaigns
  • Proven experience managing campaigns across multiple European markets with the ability to operate across multiple languages, currencies and regional buying behaviours
  • Strong analytical skills with the ability to interpret data and prioritise opportunities
  • Experience working with large budgets and complex campaign structures
  • Proficiency with Google Analytics and advanced spreadsheet skills (Excel, pivot tables)
  • Strong communication skills and the ability to collaborate cross‑functionally

Preferred

  • Experience within electrical, automation, MRO, or parts-based industries
  • Experience using tools such as Google Merchant Center, SQL, or WhatConverts
  • Experience managing a high volume of SKUs (circa 100,000)
  • Exposure to country-specific website structures (.co.uk, .de, .es, .it etc.)
  • Experience operating within highly complex, long-tail product environments
  • Experience launching or scaling paid search activity into new European markets
  • Bachelor’s degree in marketing, Business, or a related field

Benefits

  • Discretionary bonus of up to 10%, based on company performance
  • A hybrid and flexible working policy (after initial training)
  • Fully funded professional memberships
  • Enhanced annual leave
  • Private Health/Medical Insurance
  • Life Insurance/Death in Service Insurance
  • Access to our benefits portal with a wide range of offerings from high street to local discounts!
  • 24/7 free health & wellbeing support through Medicash app and helpline, free counselling sessions and access to trained Mental Health First Aiders.
  • Free tea and coffee
  • Free on-site parking
Radwell International logo

Radwell International

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Salaries

Posted range

£55K/yr – £65K/yr

Taken straight from the job posting.

See all Radwell International salaries

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
709

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31
Radwell International logo

Digital Paid Media Manager

Radwell International · Blackburn, West Lothian, UK · Unknown