Own the paid digital engine across search, social, display and grants to acquire, retain and grow fundraising audiences; drive community fundraising, sponsorships, legacies, and lead gen while coordinating with agencies and internal teams for multichannel impact.

• Lead the planning, delivery and optimisation of paid digital activity across channels including search, social, display and Google Grant advertising, helping to acquire, retain and develop audiences for our fundraising and engagement work.
• Play a key role in developing digital acquisition and digital community fundraising activity, including Woodgreen’s direct donate, sponsorship and legacy products, as well as our ‘do your own thing’ fundraising offer.
• Deliver campaigns, testing plans and strategies to recruit audiences using appropriate channels from the digital marketing mix (PPC/Social ads/Display), working from inception to analysis and learnings.
• Carry out the day-to-day management and optimisation of campaigns across a variety of channels, including, paid search, social media ads, Google grant ads and display.
• Manage Woodgreen’s ‘always on’, seasonal and ad hoc digital marketing activity as well as promoting digital fundraising products such as sponsorship, legacies and lead gen.
• Work collaboratively with our partner agencies and internal colleagues to support and deliver multichannel paid digital media campaigns.
• Develop and implement innovative and cost-effective ways of acquiring new audiences via digital platforms.
• Advise and recommend campaign plans for paid social, display and search activity to drive performance and LTV.
• Lead on digital community fundraising for Woodgreen, improving and maintaining our ‘do your own thing’ fundraising offering.
• Support and advise Woodgreen’s public-facing teams on digital channels and spend, helping deliver an efficient, high-quality digital service.

• strong experience of digital marketing or digital fundraising campaigns
• excellent analytical skills
• confident understanding of paid media channels, conversion optimisation, campaign reporting and stakeholder management
• developing and implementing digital fundraising or other income-generating campaigns and strategies, achieving desired targets and reporting on impact
• developing and delivering key messages to a variety of audiences, including assessing marketing opportunities.
• working with data and fundraising databases to develop and measure effective marketing strategies and activities
• writing and editing highly engaging fundraising copy across online channels (email, website, paid ads)
• using Google Analytics and Data Studio to analyse campaign performance.
• This is a full time permanent, hybrid role, working 37.5 hours per week.
• Existing Right to Work in the UK to apply

• Existing line management experience is also desirable.