Paid Ads and SEO Executive

Responsibilities

• Build, manage and optimise Google Ads Search and Shopping campaigns across our service and ecommerce sites
• Manage Google Merchant Center product feeds, fixing disapprovals and improving titles, attributes and feed quality
• Run keyword, search term and negative keyword reviews to cut wasted spend
• Write and test ad copy, assets and landing page variations
• Set and adjust bidding strategies against ROAS, CPA and lead targets
• Check conversion tracking is accurate across Google Ads and GA4
• Own monthly budgets of £30,000 to £60,000, pacing spend daily and weekly
• Reallocate budget between campaigns, product categories and sites based on performance
• Forecast spend and return, and flag risks or opportunities early
• Carry out keyword research to find and prioritise opportunities for service, category and product pages

Requirements

• Hands-on experience managing Google Ads campaigns, ideally a mix of Shopping and Search
• Experience managing paid media budgets of a similar size (£30,000 to £60,000 per month) and being accountable for the return
• Proven keyword research skills for both paid and organic search
• Content writing experience, with examples of SEO content you have written and the results it achieved
• Experience identifying and working through technical SEO issues
• Confident with GA4, Google Search Console and Google Ads reporting
• Strong numeracy and Excel or Google Sheets skills
• Clear written and spoken English, with close attention to detail
• Familiarity with SEO tools such as Semrush, Ahrefs or Screaming Frog
• Able to work from our Derby office five days a week, 8am to 5pm

Preferred

• Google Merchant Center and product feed management experience
• Ecommerce experience, particularly across multiple sites or large product catalogues
• Experience with Microsoft Advertising, Meta Ads or marketplace advertising
• Experience marketing B2B services or lead generation campaigns
• Google Ads certifications
• Knowledge of the fire safety, security or health and safety sectors
• A degree or professional qualification in marketing, or equivalent experience

Benefits

• £35,000 per annum
• Real ownership: significant budgets and direct responsibility for results from day one
• Breadth: paid and organic search across a B2B service business and several ecommerce brands
• Training and development, with genuine career progression
• A supportive, family-run working environment at our Derby head office
• Free parking
• On-site parking