Paid-ad Content Creator

Responsibilities

• Work with the content strategy team to conceptualise, film, and edit captivating video content tailored for paid campaigns.
• Stay current with evolving social media trends, particularly on TikTok and Instagram, feeding insights back to the content strategy.
• Quickly produce multiple video hooks and iterative versions to optimise performance.
• Maintain and utilise home studio equipment effectively; ability to set up a functional mini studio at our office.
• Collaborate closely with marketing and creative teams to ensure alignment with brand messaging and campaign goals.
• Help analyse content performance metrics to inform future creative decisions.

Requirements

• Proven experience in video creation specifically tailored for social media.
• Deep understanding of current digital design aesthetics and viral video trends.
• Skilled in managing studio setups, including lighting, audio, and camera operation.
• Exceptional creativity, speed, adaptability, and organizational skills.
• Excellent communication and collaboration abilities.
• Proficiency in video editing software (Adobe Premiere Pro, After Effects, CapCut, or similar) and working with video editors.
• The ideal candidate also:
• Is experienced with awareness and direct response advertising and e-commerce marketing strategies.
• Is comfortable appearing on camera when needed (even if just hands).
• Has a professional background in Beauty, Health & Wellness, Personal Care, or Lifestyle.

Benefits

• 25 days annual leave, plus bank holidays and an additional day for your birthday
• Flexible working hours
• Hybrid working - up to 2 days working from home each week
• Bupa Healthcare and Dental Packages
• Income Protection and Life Assurance
• 1x Charity Day per year
• Central London offices- based in Bank; a stone’s throw from Leadenhall Market
• 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
• Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
• Monthly social events, organised by different team members